Pureology Strength Cure Shampoo 1000ml is a professional salon-size shampoo developed for damaged, weakened, and colour-treated hair. Its gentle sulfate-free cleansing system removes daily impurities without stripping colour, while conditioning ingredients help hair feel softer, smoother, and more resilient with continued use.

The generous 1-litre size is ideal for frequent use at home, busy households, or professional salon environments where larger formats offer long-lasting value. Suitable for hair affected by colouring, bleaching, heat styling, or chemical treatments, this shampoo supports healthier-looking hair while helping preserve colour vibrancy.

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Short Product Description

Refresh and care for damaged, colour-treated hair with Pureology Strength Cure Shampoo 1000ml. This salon-size, sulfate-free shampoo gently cleanses while helping improve the appearance of strength, softness, and shine. Enriched with a vegan formula featuring Keravis, Astaxanthin, and the brand's AntiFade Complex, it is designed to leave hair looking healthier without compromising colour.

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Key Selling Points

• Professional salon-size 1000ml bottle
• Gentle sulfate-free cleansing system
• Designed for damaged and weakened hair
• Suitable for colour-treated hair
• Helps reduce the appearance of breakage
• Supports softer, smoother hair
• Helps maintain colour vibrancy
• Vegan formula
• Suitable for daily use
• Ideal for home or professional salon environments
• Large format offers excellent value for frequent users
• Complements the Pureology Strength Cure haircare routine

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Product Highlights

Hair Concern

• Damaged hair
• Weak hair
• Brittle hair
• Dry hair
• Heat-damaged hair
• Bleached hair
• Colour-treated hair

Hair Type

• Fine
• Medium
• Thick
• Straight
• Wavy
• Curly
• Coily

Formula Highlights

• Sulfate-free
• Vegan
• Colour care
• Professional salon formula
• Gentle cleansing
• Suitable for frequent use

 

Pureology Strength Cure Shampoo 1000ml – Professional Sulfate-Free Shampoo for Damaged, Colour-Treated Hair

Restore the Look and Feel of Damaged Hair with Professional Care

Hair is exposed to daily stress from colouring, bleaching, heat styling, UV exposure, brushing, and environmental factors. Over time, these processes can leave strands feeling weaker, rougher, and more prone to breakage. Pureology Strength Cure Shampoo 1000ml is designed for those who want a professional cleansing routine that helps care for damaged, colour-treated hair while preserving its vibrancy and softness.

This salon-size 1-litre shampoo gently removes impurities, excess oil, and product build-up without harsh cleansing agents that can leave colour-treated hair feeling dry. Its sulfate-free formula creates a rich, luxurious lather that cleanses effectively while respecting the hair's natural moisture balance, making it suitable for frequent use on colour-treated and chemically processed hair.

Whether your hair has been lightened, highlighted, coloured, or regularly styled with heated tools, this professional shampoo offers a gentle cleansing experience that leaves hair feeling refreshed, smoother, and more manageable after every wash.

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Professional Haircare Inspired by Salon Expertise

Professional salons require products that deliver consistent results while supporting long-term hair care routines. Pureology Strength Cure Shampoo is trusted by many professional stylists because it combines gentle cleansing with targeted care for hair that has experienced everyday damage from colouring and styling services.

The generous 1000ml salon-size bottle is particularly suited to:

• Professional hair salons
• Busy family households
• Frequent shampoo users
• Customers seeking better long-term value
• Those who prefer fewer bottle replacements
• Individuals following a complete professional haircare routine

Its larger size provides excellent convenience while helping maintain a consistent haircare regimen over an extended period.

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Designed for Colour-Treated Hair

Colour-treated hair requires specialised care to help maintain its appearance between salon appointments. Frequent washing with harsh cleansers may cause colour to appear dull more quickly, while overly heavy formulas can weigh hair down.

Pureology Strength Cure Shampoo is developed with colour care in mind, helping cleanse gently while supporting the appearance of vibrant-looking hair. The sulfate-free formula works alongside the brand's colour-protection technology to help maintain the richness and shine of professionally coloured hair.

Whether your hair is:

• Blonde
• Brunette
• Black
• Red
• Fashion colours
• Balayage
• Ombre
• Highlights
• Grey blending

this shampoo is designed to become part of a colour-conscious haircare routine.

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Helps Care for Hair Showing Signs of Damage

Hair damage can appear in many different ways depending on previous chemical services and daily styling habits.

Common concerns include:

• Hair that feels rough
• Dry ends
• Lack of shine
• Split ends
• Visible breakage
• Reduced manageability
• Tangles
• Frizz
• Brittle texture
• Hair weakened by bleaching

Pureology Strength Cure Shampoo helps gently cleanse while supporting hair that has been affected by these everyday stressors, leaving it feeling cleaner, softer, and easier to manage.

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A Sulfate-Free Cleansing Experience

Many people with colour-treated hair prefer sulfate-free shampoos because they offer a gentler cleansing experience than traditional sulfate-based formulas.

Pureology Strength Cure Shampoo produces a creamy, luxurious lather that removes:

• Daily dirt
• Excess oils
• Styling product residue
• Environmental impurities

while helping maintain the hair's natural comfort and softness.

The result is hair that feels thoroughly cleansed without the tight or stripped sensation sometimes associated with stronger cleansers.

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Supports Hair That Has Been Coloured, Bleached or Heat Styled

Modern hair routines often involve multiple services and styling techniques that can place stress on the hair fibre.

This shampoo is well suited for hair exposed to:

• Permanent colouring
• Demi-permanent colouring
• Highlights
• Full bleaching
• Toning services
• Straightening
• Curling irons
• Blow drying
• Daily heat styling
• Chemical smoothing treatments

By providing gentle cleansing and professional care, it helps create the ideal foundation for a complete strengthening routine.

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Vegan Formula for Modern Haircare

Many consumers now look for professional products that align with their personal preferences as well as their haircare goals.

Pureology Strength Cure Shampoo features a vegan formula and is developed without sulfate cleansing agents. It offers professional-quality care while supporting modern expectations for salon haircare products.

The formula is suitable for individuals who appreciate products created with both performance and thoughtful formulation in mind.

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Salon-Size Value for Long-Term Use

Choosing a 1000ml bottle offers practical benefits for both professionals and regular users.

Compared with smaller bottles, the salon-size format provides:

• Better long-term value
• Fewer replacements
• Greater convenience
• Ideal storage for salon backwash areas
• Excellent choice for families
• Cost-effective professional haircare

For customers who have already incorporated Pureology Strength Cure into their routine, the larger size offers an economical way to maintain consistent hair care.

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An Ideal First Step in Your Haircare Routine

Healthy-looking hair begins with an effective cleansing routine. By removing impurities while respecting colour-treated hair, Pureology Strength Cure Shampoo prepares hair for the next stages of care.

For best overall results, it can be paired with complementary products from the Strength Cure collection, creating a routine that helps improve softness, manageability, and the appearance of healthier hair over time.

Using a complete routine allows each product to work together to support hair that feels smoother, stronger, and easier to style.

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Suitable for a Wide Range of Hair Types

Pureology Strength Cure Shampoo is formulated to suit many different hair textures and lifestyles.

It is suitable for:

• Fine hair
• Medium hair
• Thick hair
• Straight hair
• Wavy hair
• Curly hair
• Coily hair
• Mature hair
• Colour-treated hair
• Chemically processed hair

Its balanced cleansing action makes it a versatile choice for those seeking professional-quality care without compromising colour.

Key Features

• Professional salon-quality strengthening shampoo
• Large 1000ml (1L) salon-size bottle
• Suitable for damaged and colour-treated hair
• Gentle sulfate-free cleansing system
• Helps remove daily impurities without stripping colour
• Supports softer, smoother-looking hair
• Helps reduce the appearance of hair breakage
• Suitable for chemically processed and bleached hair
• Vegan formula
• Professional colour-care technology
• Luxurious lather with a lightweight feel
• Suitable for regular use
• Ideal for home and professional salon environments

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Product Benefits

Pureology Strength Cure Shampoo is designed to support hair that has become weakened through colouring, bleaching, chemical treatments, or frequent heat styling. Its gentle cleansing system helps maintain hair comfort while preserving the appearance of vibrant colour.

Helps Maintain Colour Vibrancy

The sulfate-free formula is developed for colour-treated hair, helping to cleanse without unnecessarily stripping away colour pigments. With regular use, hair continues to look fresh, vibrant, and glossy between salon appointments.

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Supports Stronger-Looking Hair

Hair weakened by chemical services or heat styling often feels fragile and difficult to manage. This shampoo helps leave hair feeling more resilient, improving the appearance of strength while enhancing softness and flexibility.

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Reduces the Appearance of Breakage

Daily brushing, styling, and washing can contribute to visible breakage. By gently cleansing while supporting the hair fibre, Pureology Strength Cure Shampoo helps hair appear healthier and less prone to snapping during everyday styling.

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Leaves Hair Feeling Soft and Smooth

Dry or damaged hair can feel rough to the touch. The formula helps improve hair texture, making it feel smoother, softer, and easier to comb and style.

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Suitable for Daily Professional Care

Its balanced cleansing action makes it suitable for regular use, whether as part of a home haircare routine or in a busy salon environment.

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Hero Ingredients & Technology

Keravis

Keravis is a strengthening protein complex commonly used in professional haircare. It helps support the appearance of stronger hair by improving the feel of the hair fibre and contributing to smoother, more resilient-looking strands.

Benefits of Keravis

• Supports the feeling of stronger hair
• Helps improve hair resilience
• Enhances softness
• Contributes to smoother hair
• Helps minimise the appearance of breakage

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Astaxanthin

Astaxanthin is an antioxidant ingredient included in the formula to support hair exposed to environmental stress and daily styling. It complements the overall conditioning system while helping hair maintain a healthy-looking appearance.

Benefits

• Supports healthy-looking hair
• Helps protect against everyday environmental stressors
• Contributes to improved shine
• Supports smoother-looking hair

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AntiFade Complex®

Pureology's AntiFade Complex® is formulated to help support colour-treated hair by promoting long-lasting colour vibrancy as part of a regular haircare routine.

Benefits

• Helps preserve colour appearance
• Supports salon-fresh colour
• Maintains shine
• Suitable for colour-treated hair
• Designed for professional colour care

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ZeroSulfate® Cleansing System

The sulfate-free cleansing system gently lifts away impurities while helping maintain moisture and colour vibrancy.

Benefits

• Gentle cleansing
• Rich, luxurious lather
• Suitable for frequent washing
• Helps avoid the stripped feeling associated with harsher cleansers
• Supports softer, more manageable hair

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Who Is It Best For?

Pureology Strength Cure Shampoo is recommended for people experiencing:

• Colour-treated hair
• Damaged hair
• Bleached hair
• Highlighted hair
• Dry hair
• Brittle hair
• Weak hair
• Heat-damaged hair
• Chemically processed hair
• Hair prone to breakage
• Split ends
• Loss of softness
• Dull-looking hair

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Suitable Hair Types

✔ Fine Hair

✔ Medium Hair

✔ Thick Hair

✔ Straight Hair

✔ Wavy Hair

✔ Curly Hair

✔ Coily Hair

✔ Mature Hair

✔ Colour-Treated Hair

✔ Chemically Processed Hair

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Hair Concerns

This shampoo is designed to help address the appearance of:

• Hair breakage
• Weakness
• Dryness
• Rough texture
• Colour fading
• Lack of shine
• Split ends
• Frizz
• Loss of manageability
• Hair weakened by bleaching

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Professional Application Guide

Step 1

Thoroughly wet the hair using warm water.

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Step 2

Dispense an appropriate amount of shampoo into your hands.

For long or thick hair, a larger amount may be required.

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Step 3

Massage gently into the scalp and lengths until a rich lather forms.

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Step 4

Work through the mid-lengths and ends where damage is most noticeable.

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Step 5

Rinse thoroughly.

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Step 6

Repeat if necessary, particularly when removing heavy styling product build-up.

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Step 7

Follow with Pureology Strength Cure Conditioner to complete your strengthening haircare routine.

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Recommended Routine

Morning or Evening Haircare Routine

1. Cleanse with Pureology Strength Cure Shampoo.
2. Apply Pureology Strength Cure Conditioner.
3. Leave on for the recommended time before rinsing.
4. Finish with your preferred leave-in treatment or styling products.
5. Protect hair from heat before blow drying or styling.

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Product Specifications

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What's Included

Inside the package:

• 1 × Pureology Strength Cure Shampoo 1000ml bottle

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Storage Instructions

To maintain product quality:

• Store at room temperature.
• Keep the bottle tightly closed when not in use.
• Avoid prolonged exposure to direct sunlight or excessive heat.
• Keep out of reach of young children.
• Do not allow water to enter the bottle.

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Safety Information

• For external use only.
• Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.
• Do not apply to irritated or broken skin.
• Discontinue use if irritation develops and seek professional advice if symptoms persist.
• Use only as directed.

Frequently Asked Questions (FAQ)

Which Pureology shampoo is best for damaged hair?

Pureology Strength Cure Shampoo is designed for damaged, weakened, and colour-treated hair. It gently cleanses while helping hair feel stronger, smoother, and more manageable. It is especially suitable for hair affected by colouring, bleaching, heat styling, or chemical treatments.

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Is Pureology Strength Cure Shampoo sulfate-free?

Yes. Pureology Strength Cure Shampoo features a sulfate-free cleansing system that gently removes dirt, excess oil, and styling residue without the harsh cleansing agents commonly found in traditional shampoos. This makes it suitable for colour-treated hair and frequent use.

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Is Pureology Strength Cure Shampoo suitable for coloured hair?

Yes. Pureology Strength Cure Shampoo is formulated specifically for colour-treated hair. Its colour-care technology helps maintain the appearance of vibrant colour while gently cleansing, making it a popular choice for professionally coloured, highlighted, and chemically treated hair.

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What shampoo helps reduce hair breakage?

Hair breakage can be caused by bleaching, colouring, heat styling, and daily brushing. Pureology Strength Cure Shampoo is formulated for damaged hair and helps support the appearance of stronger, healthier-looking strands while improving softness and manageability as part of a complete haircare routine.

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Is Pureology Strength Cure a good vegan repair shampoo?

Yes. Pureology Strength Cure Shampoo features a vegan formula and is designed to care for damaged, colour-treated hair. It combines professional cleansing with ingredients that help leave hair feeling smoother, stronger, and healthier-looking.

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What is the best shampoo to use after bleaching hair?

Bleached hair often benefits from a gentle, colour-safe shampoo that helps maintain moisture and minimise the appearance of damage. Pureology Strength Cure Shampoo is suitable for bleached and chemically processed hair, helping cleanse without stripping colour while supporting softer, more manageable hair.

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Is Pureology Strength Cure a professional shampoo for damaged hair?

Yes. Pureology Strength Cure Shampoo is a professional salon-quality shampoo developed for damaged, weakened, and colour-treated hair. It is widely used in professional haircare routines and is also suitable for achieving salon-quality results at home.

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Is Pureology Strength Cure suitable as a salon shampoo for weak hair?

Yes. The 1000ml salon-size bottle is ideal for professional salons and customers who wash their hair regularly. It is formulated for weak, brittle, and damaged hair, helping cleanse gently while supporting hair that feels stronger and easier to manage.

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What is the difference between Pureology Strength Cure and Pureology Hydrate?

Both shampoos are sulfate-free and suitable for colour-treated hair, but they address different hair concerns.

Pureology Strength Cure Shampoo is best suited for:

• Damaged or weakened hair
• Bleached or chemically processed hair
• Hair prone to breakage
• Improving the appearance of strength and resilience

Pureology Hydrate Shampoo is best suited for:

• Dry or dehydrated hair
• Hair lacking softness and moisture
• Daily hydration and nourishment
• Enhancing smoothness and shine

If your main concern is hair damage and breakage, Strength Cure is generally the more suitable option. If your hair is primarily dry but not significantly damaged, Hydrate may be a better choice.