{"product_id":"wella-color-charm-permanent-liquid-hair-toner-42ml-professional-blonde-neutraliser-for-salons-experienced-users-uk-ireland","title":"Wella Color Charm Permanent Liquid Hair Toner 42ml – Professional Blonde Neutraliser for Salons \u0026 Experienced Users (UK \u0026 Ireland)","description":"\u003ch1\u003e\u003cspan\u003eWella Color Charm Permanent Liquid Toner (42ml)\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan class=\"citation-279\"\u003eThe \u003c\/span\u003e\u003cb data-path-to-node=\"14\" data-index-in-node=\"4\"\u003e\u003cspan class=\"citation-279\"\u003eWella Color Charm Permanent Liquid Toner (42ml)\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-279 citation-end-279\"\u003e is an industry-leading, professional-grade toner designed to eliminate unwanted brassy, warm, and yellow undertones in pre-lightened blonde hair.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-278 citation-end-278\"\u003eIdeal for achieving ultra-cool, platinum, beige, or silver finishes, this high-performance liquid formula relies on low-volume developer activation to lock in permanent, highly reflective tone corrections.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-277 citation-end-277\"\u003eTrusted by professional colourists and hair salons across Ireland and the United Kingdom, it delivers vibrant, reliable, and uniform colour results from roots to ends.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"citation-277 citation-end-277\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan class=\"citation-276 citation-end-276\"\u003eWella Color Charm Permanent Liquid Toner is an oxidative permanent hair toner engineered to correct underlying warm pigments after bleaching or high-lift colouring processes.\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c\/sup\u003e\u003c\/span\u003e Unlike temporary rinses or semi-permanent glosses that deposit pigment only on the cuticle surface, this permanent liquid toner penetrates the hair shaft. \u003cspan class=\"citation-275 citation-end-275\"\u003eIt operates with an alkaline agent (ammonium hydroxide) to slightly lift the cuticle, allowing micro-pigments to enter and chemically fuse within the cortex when mixed with a developer.\u003csup class=\"superscript\" data-turn-source-index=\"5\"\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-274 citation-end-274\"\u003eThis creates a long-lasting, highly fade-resistant shade correction.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"21\"\u003eHow It Works: The Chemistry of Permanent Toning\u003c\/h2\u003e\n\u003cp data-path-to-node=\"22\"\u003eWhen hair is lightened, its natural melanin is oxidised, leaving behind warm, raw undertones. Depending on how high the hair is lifted, these undertones range from red and orange to pale yellow. Wella Color Charm's liquid formulation is rich in concentrated, primary and secondary direct-acting oxidative dyes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"23\"\u003eUpon mixing with 20 Volume (6%) developer, the ammonia in the formula opens the outer hair structures, allowing the pre-oxygenated colour molecules to enter. Once inside, these molecules polymerise (expand and lock), neutralising raw warmth from within the fibre rather than just coating the outer layer. This internal deposit ensures the corrected tone remains vibrant and resistant to premature fading from shampooing and environmental factors.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"25\"\u003e Key Features\u003c\/h2\u003e\n\u003cul data-path-to-node=\"26\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"26,0,0\"\u003e\u003cb data-path-to-node=\"26,0,0\" data-index-in-node=\"0\"\u003eOxidative Permanent Formula:\u003c\/b\u003e Delivers deep, long-lasting tone correction that outlasts semi-permanent alternatives.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"26,1,0\"\u003e\u003cb data-path-to-node=\"26,1,0\" data-index-in-node=\"0\"\u003eLiquifuse™ Technology:\u003c\/b\u003e Ensures maximum saturation and uniform colour distribution, penetrating the hair shaft to bond directly with internal fibres.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"26,2,0\"\u003e\u003cb data-path-to-node=\"26,2,0\" data-index-in-node=\"0\"\u003eIntense Brass Neutralisation:\u003c\/b\u003e Instantly targets orange, gold, and pale yellow tones to produce clean blonde finishes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"26,3,0\"\u003e\u003cb data-path-to-node=\"26,3,0\" data-index-in-node=\"0\"\u003eUp to 90% Less Breakage:\u003c\/b\u003e When used alongside Wella Color Charm lighteners, this formula actively protects structural integrity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"26,4,0\" id=\"p-rc_22dc91c9cb8c53d7-100\"\u003e\u003cb data-path-to-node=\"26,4,0\" data-index-in-node=\"0\"\u003eVersatile Shade Selection:\u003c\/b\u003e \u003cspan class=\"citation-272 citation-end-272\"\u003eAvailable in globally recognised cold, neutral, and warm-blonde variants like T18, T14, and T11.\u003csup class=\"superscript\" data-turn-source-index=\"8\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"26,5,0\"\u003e\u003cb data-path-to-node=\"26,5,0\" data-index-in-node=\"0\"\u003eCompact 42ml Bottle:\u003c\/b\u003e Perfectly portioned for standard salon applications or targeted home maintenance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"28\"\u003eProduct Benefits\u003c\/h2\u003e\n\u003cul data-path-to-node=\"29\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"29,0,0\" id=\"p-rc_22dc91c9cb8c53d7-101\"\u003e\u003cb data-path-to-node=\"29,0,0\" data-index-in-node=\"0\"\u003ePredictable, Reliable Results:\u003c\/b\u003e \u003cspan class=\"citation-271 citation-end-271\"\u003eDesigned to perform consistently on pre-lightened hair of levels 9 and 10.\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"29,1,0\"\u003e\u003cb data-path-to-node=\"29,1,0\" data-index-in-node=\"0\"\u003eMultidimensional Shine:\u003c\/b\u003e Infuses hair with a lustrous, reflective finish that reflects light evenly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"29,2,0\"\u003e\u003cb data-path-to-node=\"29,2,0\" data-index-in-node=\"0\"\u003eScalp and Hair Protection:\u003c\/b\u003e Formulated to limit structural compromise during the final stages of a blonding service.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"29,3,0\"\u003e\u003cb data-path-to-node=\"29,3,0\" data-index-in-node=\"0\"\u003eExcellent Grey Coverage:\u003c\/b\u003e Can be used to blend scattered greys on natural high-level bases.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"29,4,0\" id=\"p-rc_22dc91c9cb8c53d7-102\"\u003e\u003cb data-path-to-node=\"29,4,0\" data-index-in-node=\"0\"\u003eSmooth Application:\u003c\/b\u003e \u003cspan class=\"citation-270 citation-end-270\"\u003eThe liquid format flows effortlessly through an applicator bottle, saving valuable salon time.\u003csup class=\"superscript\" data-turn-source-index=\"10\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"31\"\u003e Technology\u003c\/h2\u003e\n\u003cp data-path-to-node=\"32\"\u003eAt the heart of the Wella Color Charm Permanent Liquid Toner range is Wella's proprietary \u003cb data-path-to-node=\"32\" data-index-in-node=\"90\"\u003eLiquifuse™ Technology\u003c\/b\u003e. This process infuses the hair with vibrant dye molecules that penetrate, blend, and fuse directly with the internal keratin structures of the hair shaft. This technology ensures that the neutralising pigments are locked deep within the cortex rather than sitting loosely on the cuticle surface. As a result, the hair maintains its tone over several weeks, showing remarkable resistance to environmental oxidation, styling heat, and washing.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"34\"\u003eIngredients\u003c\/h2\u003e\n\u003cblockquote data-path-to-node=\"35\"\u003e\n\u003cp data-path-to-node=\"35,0\" id=\"p-rc_22dc91c9cb8c53d7-103\"\u003e\u003cb data-path-to-node=\"35,0\" data-index-in-node=\"0\"\u003ePlease Note:\u003c\/b\u003e Ingredients can vary slightly between individual shade variants. \u003cspan class=\"citation-269 citation-end-269\"\u003eBelow is the standard ingredient listing for the popular Cool\/Ash variants (such as T14 and T18):\u003csup class=\"superscript\" data-turn-source-index=\"11\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cul data-path-to-node=\"36\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"36,0,0\" id=\"p-rc_22dc91c9cb8c53d7-104\"\u003e\u003cb data-path-to-node=\"36,0,0\" data-index-in-node=\"0\"\u003eActive Ingredients:\u003c\/b\u003e \u003cspan class=\"citation-268 citation-end-268\"\u003eUndeceth-3, Water\/Eau, Oleic Acid, Isopropyl Alcohol, Ammonium Hydroxide, Laureth-2, Fragrance\/Parfum, Disodium EDTA, Ascorbic Acid, Sodium Sulfite.\u003csup class=\"superscript\" data-turn-source-index=\"12\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"36,1,0\" id=\"p-rc_22dc91c9cb8c53d7-105\"\u003e\u003cb data-path-to-node=\"36,1,0\" data-index-in-node=\"0\"\u003eColorants (T14\/T18):\u003c\/b\u003e \u003cspan class=\"citation-267 citation-end-267\"\u003eToluene-2,5-Diamine Sulfate, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, m-Aminophenol.\u003csup class=\"superscript\" data-turn-source-index=\"13\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"38\"\u003e Mixing Guide\u003c\/h2\u003e\n\u003ch2 data-path-to-node=\"39\"\u003eHow do you mix Wella Color Charm Permanent Toner?\u003c\/h2\u003e\n\u003cp data-path-to-node=\"40\" id=\"p-rc_22dc91c9cb8c53d7-106\"\u003e\u003cspan class=\"citation-266\"\u003eTo achieve professional results without uneven color deposit, you must maintain a strict \u003c\/span\u003e\u003cb data-path-to-node=\"40\" data-index-in-node=\"89\"\u003e\u003cspan class=\"citation-266\"\u003e1:2 mixing ratio\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-266 citation-end-266\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"14\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"41\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"41,0,0\" id=\"p-rc_22dc91c9cb8c53d7-107\"\u003e\u003cb data-path-to-node=\"41,0,0\" data-index-in-node=\"0\"\u003eRatio:\u003c\/b\u003e \u003cspan class=\"citation-265 citation-end-265\"\u003e1 part Toner to 2 parts Developer.\u003csup class=\"superscript\" data-turn-source-index=\"15\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"41,1,0\" id=\"p-rc_22dc91c9cb8c53d7-108\"\u003e\u003cb data-path-to-node=\"41,1,0\" data-index-in-node=\"0\"\u003eStandard Mixture:\u003c\/b\u003e \u003cspan class=\"citation-264\"\u003eMix \u003c\/span\u003e\u003cb data-path-to-node=\"41,1,0\" data-index-in-node=\"22\"\u003e\u003cspan class=\"citation-264\"\u003e42ml\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-264\"\u003e of Wella Color Charm Liquid Toner with \u003c\/span\u003e\u003cb data-path-to-node=\"41,1,0\" data-index-in-node=\"66\"\u003e\u003cspan class=\"citation-264\"\u003e84ml\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-264 citation-end-264\"\u003e of Wella Color Charm Developer.\u003csup class=\"superscript\" data-turn-source-index=\"16\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"42\"\u003eChoosing Your Developer\u003c\/h3\u003e\n\u003cul data-path-to-node=\"43\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"43,0,0\"\u003e\u003cb data-path-to-node=\"43,0,0\" data-index-in-node=\"0\"\u003e20 Volume (6%) Developer (Recommended):\u003c\/b\u003e This is the official manufacturer standard. It provides the necessary lift to gently shift stubborn yellow pigments while opening the hair cuticle enough for the toner’s permanent dyes to lock in.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"43,1,0\" id=\"p-rc_22dc91c9cb8c53d7-109\"\u003e\u003cb data-path-to-node=\"43,1,0\" data-index-in-node=\"0\"\u003e10 Volume (3%) Developer:\u003c\/b\u003e \u003cspan class=\"citation-263 citation-end-263\"\u003eUse this option if your client's hair is highly porous, fragile, or has already reached a very pale level 10 yellow.\u003csup class=\"superscript\" data-turn-source-index=\"17\"\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-262 citation-end-262\"\u003eIt deposits tone beautifully without lifting or stressing the hair structure.\u003csup class=\"superscript\" data-turn-source-index=\"18\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"45\"\u003eProcessing Time\u003c\/h2\u003e\n\u003cul data-path-to-node=\"46\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"46,0,0\" id=\"p-rc_22dc91c9cb8c53d7-110\"\u003e\u003cb data-path-to-node=\"46,0,0\" data-index-in-node=\"0\"\u003eStandard Processing:\u003c\/b\u003e \u003cspan class=\"citation-261\"\u003eUp to \u003c\/span\u003e\u003cb data-path-to-node=\"46,0,0\" data-index-in-node=\"27\"\u003e\u003cspan class=\"citation-261\"\u003e30 minutes\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-261 citation-end-261\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"19\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"46,1,0\" id=\"p-rc_22dc91c9cb8c53d7-111\"\u003e\u003cb data-path-to-node=\"46,1,0\" data-index-in-node=\"0\"\u003eVisual Monitoring:\u003c\/b\u003e \u003cspan class=\"citation-260 citation-end-260\"\u003eDo not rely solely on a timer.\u003csup class=\"superscript\" data-turn-source-index=\"20\"\u003e\u003c\/sup\u003e\u003c\/span\u003e Because permanent toners work rapidly, you must perform a visual strand check every 5 to 10 minutes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"46,2,0\"\u003e\u003cb data-path-to-node=\"46,2,0\" data-index-in-node=\"0\"\u003eWhen to Rinse:\u003c\/b\u003e As soon as the raw yellow or brassy tones disappear and the desired ash, beige, or silver finish is achieved, rinse the hair immediately.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"48\"\u003e Professional Guide\u003c\/h2\u003e\n\u003cp data-path-to-node=\"49\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"attachment-container unknown\"\u003e\n\u003csequence class=\"lm-enabled ng-star-inserted\"\u003e\u003cdiv class=\"sequence-container\" jslog=\"308913;track:impression,attention\" data-hveid=\"0\" decode-data-ved=\"1\" data-ved=\"0CAAQse0SahgKEwjHwOn6nNOVAxUAAAAAHQAAAAAQjQk\"\u003e\n\u003cdiv class=\"sequence-event ng-star-inserted\"\u003e\u003cdiv class=\"sequence-event-content\"\u003e\u003cdiv class=\"sequence-event-description gds-body-l\"\u003e\n\u003cspan data-test-id=\"sequence-export-header\" class=\"only-show-to-message-actions\"\u003e\u003cstrong\u003e1.Prep and Lighten:\u003c\/strong\u003eMandatory baseline.\u003c\/span\u003e\u003cstructured-node-sequence class=\"ng-star-inserted\"\u003e\u003cstructured-text class=\"ng-star-inserted\"\u003e\u003cp class=\"ng-star-inserted\"\u003eEnsure the hair has been pre-lightened evenly to at least a Level 9 (Yellow) or Level 10 (Pale Yellow). Shampoo thoroughly with a clarifying shampoo to remove any remaining lightener, product buildup, or oils, then towel-dry.\u003c\/p\u003e\u003c\/structured-text\u003e\u003c\/structured-node-sequence\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"sequence-event ng-star-inserted\"\u003e\u003cdiv class=\"sequence-event-content\"\u003e\u003cdiv class=\"sequence-event-description gds-body-l\"\u003e\n\u003cspan data-test-id=\"sequence-export-header\" class=\"only-show-to-message-actions\"\u003e\u003cstrong\u003e2.Mix the Formula:\u003c\/strong\u003eStrict 1:2 ratio.\u003c\/span\u003e\u003cstructured-node-sequence class=\"ng-star-inserted\"\u003e\u003cstructured-text class=\"ng-star-inserted\"\u003e\u003cp class=\"ng-star-inserted\"\u003eUsing gloves and a plastic tint bowl or applicator bottle, combine 42ml of Wella Color Charm Permanent Liquid Toner with 84ml of Wella Color Charm Cream Developer (20 Volume for standard results, or 10 Volume for fragile hair). Mix thoroughly until a uniform, semi-gel consistency forms.\u003c\/p\u003e\u003c\/structured-text\u003e\u003c\/structured-node-sequence\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"sequence-event ng-star-inserted\"\u003e\u003cdiv class=\"sequence-event-content\"\u003e\u003cdiv class=\"sequence-event-description gds-body-l\"\u003e\n\u003cspan data-test-id=\"sequence-export-header\" class=\"only-show-to-message-actions\"\u003e\u003cstrong\u003e3.Apply to Hair:\u003c\/strong\u003eQuick and precise.\u003c\/span\u003e\u003cstructured-node-sequence class=\"ng-star-inserted\"\u003e\u003cstructured-text class=\"ng-star-inserted\"\u003e\u003cp class=\"ng-star-inserted\"\u003eDivide towel-dried, damp hair into four manageable sections. Working quickly from the back sections forward, apply the toner mixture to areas displaying the most warmth first (typically roots or mid-lengths). Work the mixture through to the ends.\u003c\/p\u003e\u003c\/structured-text\u003e\u003c\/structured-node-sequence\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"sequence-event ng-star-inserted\"\u003e\u003cdiv class=\"sequence-event-content\"\u003e\u003cdiv class=\"sequence-event-description gds-body-l\"\u003e\n\u003cspan data-test-id=\"sequence-export-header\" class=\"only-show-to-message-actions\"\u003e\u003cstrong\u003e4.Process and Monitor:\u003c\/strong\u003eUp to 30 minutes.\u003c\/span\u003e\u003cstructured-node-sequence class=\"ng-star-inserted\"\u003e\u003cstructured-text class=\"ng-star-inserted\"\u003e\u003cp class=\"ng-star-inserted\"\u003eAllow the toner to process at room temperature. Perform a visual strand test every 5 to 10 minutes to track pigment development. The mixture will darken on the hair (turning purple or blue) — this is normal and indicates active neutralisation.\u003c\/p\u003e\u003c\/structured-text\u003e\u003c\/structured-node-sequence\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"sequence-event ng-star-inserted\"\u003e\u003cdiv class=\"sequence-event-content\"\u003e\u003cdiv class=\"sequence-event-description gds-body-l\"\u003e\n\u003cspan data-test-id=\"sequence-export-header\" class=\"only-show-to-message-actions\"\u003e\u003cstrong\u003e5.Rinse and Cleanse:\u003c\/strong\u003eFinal setting step.\u003c\/span\u003e\u003cstructured-node-sequence class=\"ng-star-inserted\"\u003e\u003cstructured-text class=\"ng-star-inserted\"\u003e\u003cp class=\"ng-star-inserted\"\u003eOnce the desired tone is reached, rinse the hair thoroughly with lukewarm water until the water runs completely clear. Wash gently with a color-safe shampoo, apply a nourishing, pH-balanced conditioner to seal the cuticle, and style as desired.\u003c\/p\u003e\u003c\/structured-text\u003e\u003c\/structured-node-sequence\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/sequence\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 data-path-to-node=\"51\"\u003eBuying Guide\u003c\/h2\u003e\n\u003ch2 data-path-to-node=\"52\"\u003eHow to buy Wella Color Charm for your salon or business\u003c\/h2\u003e\n\u003cp data-path-to-node=\"53\" id=\"p-rc_22dc91c9cb8c53d7-112\"\u003e\u003cspan class=\"citation-259 citation-end-259\"\u003eWhen purchasing Wella Color Charm Permanent Toners in Ireland or the UK, choosing the correct shade for your starting hair level is key to avoiding disappointing results.\u003csup class=\"superscript\" data-turn-source-index=\"21\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"54\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"54,0,0\" id=\"p-rc_22dc91c9cb8c53d7-113\"\u003e\u003cb data-path-to-node=\"54,0,0\" data-index-in-node=\"0\"\u003eVerify Your Starting Level:\u003c\/b\u003e \u003cspan class=\"citation-258 citation-end-258\"\u003eThese toners do not lift dark hair.\u003csup class=\"superscript\" data-turn-source-index=\"22\"\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-257 citation-end-257\"\u003eYour base must be pre-lightened to a pale yellow (Level 10) or yellow (Level 9) before application.\u003csup class=\"superscript\" data-turn-source-index=\"23\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"54,1,0\" id=\"p-rc_22dc91c9cb8c53d7-114\"\u003e\u003cb data-path-to-node=\"54,1,0\" data-index-in-node=\"0\"\u003eIdentify Your Target Undertone:\u003c\/b\u003e Use the colour wheel to select your neutraliser. \u003cspan class=\"citation-256 citation-end-256\"\u003eIf your hair has strong yellow tones, choose a violet-based toner (T18).\u003csup class=\"superscript\" data-turn-source-index=\"24\"\u003e\u003c\/sup\u003e\u003c\/span\u003e If your hair shows gold-orange tones, choose a blue-violet based toner (T14).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"54,2,0\"\u003e\u003cb data-path-to-node=\"54,2,0\" data-index-in-node=\"0\"\u003ePurchase Genuine Products:\u003c\/b\u003e To guarantee performance and safety, always source your supplies from authorised \u003cb data-path-to-node=\"54,2,0\" data-index-in-node=\"108\"\u003eprofessional beauty suppliers\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"54,3,0\"\u003e\u003cb data-path-to-node=\"54,3,0\" data-index-in-node=\"0\"\u003eCheck Delivery Capabilities:\u003c\/b\u003e Choose suppliers that offer reliable \u003cb data-path-to-node=\"54,3,0\" data-index-in-node=\"66\"\u003eIrish Delivery\u003c\/b\u003e, \u003cb data-path-to-node=\"54,3,0\" data-index-in-node=\"82\"\u003eUK Delivery\u003c\/b\u003e, and \u003cb data-path-to-node=\"54,3,0\" data-index-in-node=\"99\"\u003eEU Delivery\u003c\/b\u003e with tracked shipping to keep your salon fully stocked.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"56\"\u003e\u003c\/h2\u003e\n\u003ch2 data-path-to-node=\"56\"\u003eComparison Table\u003c\/h2\u003e\n\u003ctable data-path-to-node=\"57\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eBase Tone\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eUnderlying Warmth Targeted\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eIdeal Hair Level\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eTarget Result\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,1,0,0\"\u003e\u003cb data-path-to-node=\"57,1,0,0\" data-index-in-node=\"0\"\u003eT18\u003c\/b\u003e (Lightest Ash Blonde)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,1,1,0\"\u003eViolet\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,1,2,0\"\u003ePale Yellow (Banana peel)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,1,3,0\"\u003eLevel 10\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,1,4,0\"\u003eCool, white platinum or icy silver\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,2,0,0\"\u003e\u003cb data-path-to-node=\"57,2,0,0\" data-index-in-node=\"0\"\u003eT14\u003c\/b\u003e (Pale Ash Blonde)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,2,1,0\"\u003eBlue-Violet\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,2,2,0\"\u003eYellow-Orange\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,2,3,0\"\u003eLevel 9 to 10\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,2,4,0\"\u003ePale ash blonde with neutralised gold\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,3,0,0\"\u003e\u003cb data-path-to-node=\"57,3,0,0\" data-index-in-node=\"0\"\u003eT10\u003c\/b\u003e (Pale Blonde)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,3,1,0\"\u003eViolet-Blue\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,3,2,0\"\u003ePale Yellow\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,3,3,0\"\u003eLevel 10\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,3,4,0\"\u003eCrisp, neutral, clean baby blonde\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,4,0,0\"\u003e\u003cb data-path-to-node=\"57,4,0,0\" data-index-in-node=\"0\"\u003eT11\u003c\/b\u003e (Lightest Beige Blonde)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,4,1,0\"\u003eGold-Violet\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,4,2,0\"\u003ePale Yellow\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,4,3,0\"\u003eLevel 9 to 10\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,4,4,0\"\u003eSandy, soft, warm-neutral beige blonde\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,5,0,0\"\u003e\u003cb data-path-to-node=\"57,5,0,0\" data-index-in-node=\"0\"\u003eT28\u003c\/b\u003e (Princess Blonde)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,5,1,0\"\u003eViolet-Red\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,5,2,0\"\u003eBrass and dull yellow\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,5,3,0\"\u003eLevel 9\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,5,4,0\"\u003eShimmering, slightly warm pearlescent blonde\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,6,0,0\"\u003e\u003cb data-path-to-node=\"57,6,0,0\" data-index-in-node=\"0\"\u003eT35\u003c\/b\u003e (Beige Blonde)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,6,1,0\"\u003eGold-Green\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,6,2,0\"\u003eYellow-Orange\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,6,3,0\"\u003eLevel 9\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,6,4,0\"\u003eBalanced, natural-looking warm sandy blonde\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,7,0,0\"\u003e\u003cb data-path-to-node=\"57,7,0,0\" data-index-in-node=\"0\"\u003eT81\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,7,1,0\"\u003eViolet-Blue\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,7,2,0\"\u003eYellow\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,7,3,0\"\u003eLevel 9 to 10\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"57,7,4,0\"\u003eModern, smoky ash blonde\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 data-path-to-node=\"59\"\u003e\u003c\/h2\u003e\n\u003ch2 data-path-to-node=\"59\"\u003e FAQ\u003c\/h2\u003e\n\u003ch3 data-path-to-node=\"60\"\u003eCan Wella Color Charm be used on natural blonde hair?\u003c\/h3\u003e\n\u003cp data-path-to-node=\"61\" id=\"p-rc_22dc91c9cb8c53d7-115\"\u003eYes. \u003cspan class=\"citation-255 citation-end-255\"\u003eIt can be used on natural light blonde bases to change tone or remove yellowing.\u003csup class=\"superscript\" data-turn-source-index=\"25\"\u003e\u003c\/sup\u003e\u003c\/span\u003e However, because it is an oxidative permanent product, it will slightly shift your natural hair colour.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"62\"\u003eWhat is the difference between T18 and T14?\u003c\/h3\u003e\n\u003cp data-path-to-node=\"63\" id=\"p-rc_22dc91c9cb8c53d7-116\"\u003e\u003cspan class=\"citation-254 citation-end-254\"\u003eT18 is violet-based and targets pale yellow undertones to create a pure white platinum look.\u003csup class=\"superscript\" data-turn-source-index=\"26\"\u003e\u003c\/sup\u003e\u003c\/span\u003e T14 is blue-violet based, making it better for targeting slightly darker yellow-orange brassiness to produce a pale ash blonde.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"64\"\u003eCan I mix Wella Color Charm with a 30 Volume or 40 Volume developer?\u003c\/h3\u003e\n\u003cp data-path-to-node=\"65\" id=\"p-rc_22dc91c9cb8c53d7-117\"\u003eNo. \u003cspan class=\"citation-253 citation-end-253\"\u003eYou should never mix this permanent toner with 30 or 40 Volume developer.\u003csup class=\"superscript\" data-turn-source-index=\"27\"\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-252 citation-end-252\"\u003eHigh-strength developers will damage pre-lightened hair and can cause unpredictable colour results.\u003csup class=\"superscript\" data-turn-source-index=\"28\"\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-251 citation-end-251\"\u003eUse only 10 or 20 Volume developer.\u003csup class=\"superscript\" data-turn-source-index=\"29\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"66\"\u003eHow long does Wella Color Charm Permanent Toner last?\u003c\/h3\u003e\n\u003cp data-path-to-node=\"67\" id=\"p-rc_22dc91c9cb8c53d7-118\"\u003e\u003cspan class=\"citation-250 citation-end-250\"\u003eBecause it is a permanent oxidative toner, it typically maintains its tone for 4 to 6 weeks depending on your hair's porosity, your washing frequency, and your aftercare routine.\u003csup class=\"superscript\" data-turn-source-index=\"30\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"68\"\u003eDoes this product work on dark brown or black hair?\u003c\/h3\u003e\n\u003cp data-path-to-node=\"69\" id=\"p-rc_22dc91c9cb8c53d7-119\"\u003e\u003cspan class=\"citation-249 citation-end-249\"\u003eNo.\u003csup class=\"superscript\" data-turn-source-index=\"31\"\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-248 citation-end-248\"\u003eWella Color Charm Permanent Toners do not have the power to lift dark pigments.\u003csup class=\"superscript\" data-turn-source-index=\"32\"\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-247 citation-end-247\"\u003eThey will show no visible effect on dark hair unless it has been pre-lightened to yellow or pale yellow first.\u003csup class=\"superscript\" data-turn-source-index=\"33\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"70\"\u003eShould I apply the toner to wet or dry hair?\u003c\/h3\u003e\n\u003cp data-path-to-node=\"71\" id=\"p-rc_22dc91c9cb8c53d7-120\"\u003e\u003cspan class=\"citation-246 citation-end-246\"\u003eApply the toner to clean, towel-dried, damp hair.\u003csup class=\"superscript\" data-turn-source-index=\"34\"\u003e\u003c\/sup\u003e\u003c\/span\u003e Damp hair allows the liquid formula to distribute evenly, reducing the risk of patchy coverage.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"72\"\u003eWhy did my hair turn purple or grey during processing?\u003c\/h3\u003e\n\u003cp data-path-to-node=\"73\" id=\"p-rc_22dc91c9cb8c53d7-121\"\u003eThis is a normal part of the violet-based pigments neutralising yellow tones. However, if the hair is highly porous and you leave the toner on too long, it can temporarily hold a violet or grey cast. \u003cspan class=\"citation-245 citation-end-245\"\u003eWash with a clarifying shampoo to fade any excess cool tones.\u003csup class=\"superscript\" data-turn-source-index=\"35\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"74\"\u003eCan I mix different shades of Wella Color Charm toners together?\u003c\/h3\u003e\n\u003cp data-path-to-node=\"75\"\u003eYes. Professional colourists frequently mix shades (such as combining T18 and T11) to create customised cool-beige or neutral tones tailored to their clients' hair.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"77\"\u003e18. Internal Links\u003c\/h2\u003e\n\u003cul data-path-to-node=\"78\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"78,0,0\"\u003eShop Wella Color Charm Cream Developers (10 \u0026amp; 20 Vol)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"78,1,0\"\u003eProfessional Hair Bleaches \u0026amp; Lighteners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"78,2,0\"\u003eColour-Safe Shampoos \u0026amp; Conditioners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colour charm","offers":[{"title":"Default Title","offer_id":58280445673846,"sku":null,"price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/1606\/9750\/files\/WellaColorCharmPermanentToner-42ml.webp?v=1784180582","url":"https:\/\/www.nyxwell.com\/products\/wella-color-charm-permanent-liquid-hair-toner-42ml-professional-blonde-neutraliser-for-salons-experienced-users-uk-ireland","provider":"Nyxwell","version":"1.0","type":"link"}