{"product_id":"wella-koleston-perfect-me-pure-naturals-60ml","title":"Wella Koleston Perfect ME+ Pure Naturals Permanent Hair Colour 60ml | Professional Salon Hair Dye | All Shades","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eWella Koleston Perfect ME+ Pure Naturals Permanent Hair Colour 60ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWella Koleston Perfect ME+ Pure Naturals\u003c\/strong\u003e is a professional permanent hair colour designed for colourists who want controlled, natural-looking results with dependable tonal depth. The Pure Naturals family focuses on natural-looking shades across a range of depths, from very dark tones through to blonde levels.\u003c\/p\u003e\n\u003cp\u003eAvailable in the familiar \u003cstrong\u003e\u003ccode\u003e\/0\u003c\/code\u003e Pure Naturals family\u003c\/strong\u003e, this 60ml professional colour cream is suitable for salon colour services where natural-looking coverage and precise shade selection are important.\u003c\/p\u003e\n\u003cp\u003eThe range includes shades such as \u003cstrong\u003e2\/0, 3\/0, 4\/0, 5\/0, 6\/0, 7\/0, 8\/0, 9\/0 and 10\/0\u003c\/strong\u003e, subject to current market availability. Wella states that Koleston Perfect can provide \u003cstrong\u003eup to 100% grey coverage\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eChoose the appropriate depth and formulation according to the client's existing colour, percentage of grey, desired result and professional colour assessment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eWhen the goal is \u003cstrong\u003enatural-looking permanent colour with controlled depth and professional precision\u003c\/strong\u003e, the Pure Naturals family provides a versatile foundation for salon colour formulation.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWella Koleston Perfect ME+ Pure Naturals 60ml\u003c\/strong\u003e belongs to the \u003ccode\u003e\/0\u003c\/code\u003e natural shade family and is designed for professional colour services requiring balanced natural tones.\u003c\/p\u003e\n\u003cp\u003eThe collection covers multiple depth levels, allowing colourists to select a suitable natural base for brunette, brown and blonde results.\u003c\/p\u003e\n\u003cp\u003eWella describes Koleston Perfect as a professional permanent colour range designed for precise colour results, with the range offering \u003cstrong\u003eup to 100% grey coverage\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional colour note:\u003c\/strong\u003e Permanent hair colour should be selected and applied according to the client's hair history, natural level, existing artificial colour, grey percentage, porosity and desired result.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat Is Wella Koleston Perfect ME+ Pure Naturals?\u003c\/h2\u003e\n\u003cp\u003eWella Koleston Perfect is a \u003cstrong\u003eprofessional permanent hair colour system\u003c\/strong\u003e used for salon colouring services.\u003c\/p\u003e\n\u003cp\u003eThe Pure Naturals family is centred around natural-looking \u003ccode\u003e\/0\u003c\/code\u003e shades. These shades can be used as standalone natural colour selections or, where technically appropriate, as part of a professional colour formulation.\u003c\/p\u003e\n\u003cp\u003eThe available palette covers different levels of depth, enabling a colourist to work across dark, medium and lighter natural colour families.\u003c\/p\u003e\n\u003cp\u003eWella's current Koleston Perfect information describes the range as offering ultra-precise colour results and up to 100% grey coverage. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003ePure Naturals Shade Family\u003c\/h1\u003e\n\u003cp\u003eThe \u003cstrong\u003ePure Naturals \u003ccode\u003e\/0\u003c\/code\u003e family\u003c\/strong\u003e is particularly relevant when the desired result is a balanced, natural-looking colour rather than an obviously fashion-toned finish.\u003c\/p\u003e\n\u003ch3\u003eCommon Pure Naturals shades include:\u003c\/h3\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eShade\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eGeneral Depth Description\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVery Dark Natural\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDark Natural\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e4\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMedium\/Dark Natural Brown\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e5\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLight Natural Brown\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e6\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDark Natural Blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e7\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNatural Blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e8\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLight Natural Blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e9\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVery Light Natural Blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e10\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eExtra Light Natural Blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eShade names and availability can vary by market and current Wella Professional shade portfolio. Always check the physical packaging and current professional shade chart before placing a colour order or carrying out a colour service.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWella's published shade materials identify Pure Naturals \u003ccode\u003e\/0\u003c\/code\u003e shades across levels including 2\/0 through 10\/0. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWhy Choose the Pure Naturals Range?\u003c\/h1\u003e\n\u003cp\u003ePure Naturals is useful when a colourist wants to establish or maintain a \u003cstrong\u003enatural-looking colour foundation\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eKey advantages\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent colour format\u003c\/li\u003e\n\u003cli\u003e60ml tube\u003c\/li\u003e\n\u003cli\u003eNatural \u003ccode\u003e\/0\u003c\/code\u003e shade family\u003c\/li\u003e\n\u003cli\u003eMultiple depth levels\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colour formulation\u003c\/li\u003e\n\u003cli\u003eDesigned for salon colour services\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage according to Wella's Koleston Perfect range information\u003c\/li\u003e\n\u003cli\u003eUseful for natural brunette and blonde colour results\u003c\/li\u003e\n\u003cli\u003eCan form part of a customised salon colour formulation where technically appropriate\u003c\/li\u003e\n\u003cli\u003eProfessional Wella colour system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eGrey Hair Coverage\u003c\/h1\u003e\n\u003cp\u003eOne of the major reasons professional colourists choose natural base shades is the need to create a dependable foundation when working with grey or white hair.\u003c\/p\u003e\n\u003cp\u003eWella states that Koleston Perfect offers \u003cstrong\u003eup to 100% grey coverage\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHowever, the final result depends on factors including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePercentage of grey\u003c\/li\u003e\n\u003cli\u003eHair texture\u003c\/li\u003e\n\u003cli\u003eNatural depth\u003c\/li\u003e\n\u003cli\u003eExisting artificial colour\u003c\/li\u003e\n\u003cli\u003ePorosity\u003c\/li\u003e\n\u003cli\u003eTarget shade\u003c\/li\u003e\n\u003cli\u003eDeveloper selection\u003c\/li\u003e\n\u003cli\u003eApplication technique\u003c\/li\u003e\n\u003cli\u003eDevelopment conditions\u003c\/li\u003e\n\u003cli\u003eCorrect formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eImportant professional consideration\u003c\/h3\u003e\n\u003cp\u003e\"Up to 100% grey coverage\" should not be interpreted as a guarantee that every shade will produce identical coverage on every head of hair.\u003c\/p\u003e\n\u003cp\u003eResistant white hair, high percentages of grey and different hair textures may require professional formulation adjustments.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWella ME+ Technology\u003c\/h1\u003e\n\u003cp\u003eThe \u003cstrong\u003eME+ dye technology\u003c\/strong\u003e is an important part of the Koleston Perfect professional colour system.\u003c\/p\u003e\n\u003cp\u003eWella describes ME+ as a hair dye molecule developed to reduce the risk of developing a new allergy to hair dye while maintaining colour performance. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eImportant allergy information\u003c\/h3\u003e\n\u003cp\u003eME+ \u003cstrong\u003edoes not mean allergy-proof or risk-free\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eA person can still experience an allergic reaction to hair colour.\u003c\/p\u003e\n\u003cp\u003eWella specifically advises carrying out an \u003cstrong\u003eAllergy Alert Test 48 hours before each colouring service\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAlways follow the current product packaging and professional technical instructions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003ePure Balance \/ Metal Purifier Technology\u003c\/h1\u003e\n\u003cp\u003eModern professional colour formulation also needs to consider metals that may be present within the hair fibre.\u003c\/p\u003e\n\u003cp\u003eWella describes its \u003cstrong\u003eMetal Purifier\u003c\/strong\u003e technology as helping to encapsulate metal ions in the hair, supporting more predictable colour results and reducing colour distortion associated with metals during colouring. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis is particularly relevant for colourists working with clients who have:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong-term colour history\u003c\/li\u003e\n\u003cli\u003eHard-water exposure\u003c\/li\u003e\n\u003cli\u003eFrequent washing\u003c\/li\u003e\n\u003cli\u003eMineral accumulation\u003c\/li\u003e\n\u003cli\u003eMultiple previous chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, assess the client's hair history and condition before every permanent colour service.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWhich Hair Types Is It For?\u003c\/h1\u003e\n\u003cp\u003eWella Koleston Perfect Pure Naturals is primarily a \u003cstrong\u003eprofessional colour product\u003c\/strong\u003e, rather than a general-purpose consumer conditioner or treatment.\u003c\/p\u003e\n\u003cp\u003eIt can be considered for professional colour services involving:\u003c\/p\u003e\n\u003ch3\u003eNatural hair\u003c\/h3\u003e\n\u003cp\u003eUseful where the desired result involves establishing or maintaining a natural colour family.\u003c\/p\u003e\n\u003ch3\u003eGrey hair\u003c\/h3\u003e\n\u003cp\u003eThe Pure Naturals family can be relevant to grey-coverage formulations, subject to professional assessment and the technical instructions for the selected shade.\u003c\/p\u003e\n\u003ch3\u003ePreviously coloured hair\u003c\/h3\u003e\n\u003cp\u003ePreviously coloured hair requires particular care because \u003cstrong\u003epermanent colour does not simply behave like a colour remover\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eA colourist should assess the existing artificial pigment before deciding on the appropriate formulation.\u003c\/p\u003e\n\u003ch3\u003eCoarse or resistant hair\u003c\/h3\u003e\n\u003cp\u003eTexture and resistance can affect colour uptake. Professional assessment is recommended before formulation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWho Is This Product For?\u003c\/h1\u003e\n\u003ch2\u003eProfessional Hairdressers\u003c\/h2\u003e\n\u003cp\u003eIdeal for salons that need a versatile permanent natural colour range.\u003c\/p\u003e\n\u003ch2\u003eColourists\u003c\/h2\u003e\n\u003cp\u003eThe range provides multiple depth options for natural colour formulation.\u003c\/p\u003e\n\u003ch2\u003eSalon Owners\u003c\/h2\u003e\n\u003cp\u003eThe 60ml tube format is convenient for professional stock management and individual shade selection.\u003c\/p\u003e\n\u003ch2\u003eExperienced Professional Users\u003c\/h2\u003e\n\u003cp\u003eBecause permanent colour involves chemical processing and technical formulation, this product should be used by people who understand professional hair-colouring procedures.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWho Should Not Use It Without Professional Guidance?\u003c\/h1\u003e\n\u003cp\u003ePermanent oxidative hair colour is not a product where \"one formula fits everyone\".\u003c\/p\u003e\n\u003cp\u003eProfessional assessment is particularly important when working with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePreviously bleached hair\u003c\/li\u003e\n\u003cli\u003eHeavily compromised hair\u003c\/li\u003e\n\u003cli\u003eUnknown colour history\u003c\/li\u003e\n\u003cli\u003eHigh levels of grey\u003c\/li\u003e\n\u003cli\u003eResistant white hair\u003c\/li\u003e\n\u003cli\u003ePrevious reactions to hair colour\u003c\/li\u003e\n\u003cli\u003eClients with known hair-colour allergies\u003c\/li\u003e\n\u003cli\u003eRecently chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eSuitable Colour Results\u003c\/h1\u003e\n\u003cp\u003eThe Pure Naturals family is suited to creating natural-looking results such as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural brunette\u003c\/li\u003e\n\u003cli\u003eSoft brown\u003c\/li\u003e\n\u003cli\u003eLight brown\u003c\/li\u003e\n\u003cli\u003eDark blonde\u003c\/li\u003e\n\u003cli\u003eNatural blonde\u003c\/li\u003e\n\u003cli\u003eLighter natural blonde\u003c\/li\u003e\n\u003cli\u003eNatural-looking grey coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe exact appearance depends on the starting canvas and professional formulation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eShade Selection Guide\u003c\/h1\u003e\n\u003ch2\u003eStep 1 — Identify the Existing Level\u003c\/h2\u003e\n\u003cp\u003eDetermine the client's current natural or artificial level.\u003c\/p\u003e\n\u003cp\u003eDo not select a shade solely from a photograph.\u003c\/p\u003e\n\u003ch2\u003eStep 2 — Determine the Desired Level\u003c\/h2\u003e\n\u003cp\u003eDecide whether the target should be:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDarker\u003c\/li\u003e\n\u003cli\u003eSimilar depth\u003c\/li\u003e\n\u003cli\u003eLighter\u003c\/li\u003e\n\u003cli\u003eMore neutral\u003c\/li\u003e\n\u003cli\u003eMore warm\u003c\/li\u003e\n\u003cli\u003eMore cool\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eStep 3 — Assess Grey Percentage\u003c\/h2\u003e\n\u003cp\u003eGrey percentage can significantly influence formulation.\u003c\/p\u003e\n\u003ch2\u003eStep 4 — Evaluate Hair Condition\u003c\/h2\u003e\n\u003cp\u003eCheck:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePorosity\u003c\/li\u003e\n\u003cli\u003eTexture\u003c\/li\u003e\n\u003cli\u003ePrevious colour\u003c\/li\u003e\n\u003cli\u003eBleach history\u003c\/li\u003e\n\u003cli\u003eChemical treatments\u003c\/li\u003e\n\u003cli\u003eMineral exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eStep 5 — Select the Appropriate Developer\u003c\/h2\u003e\n\u003cp\u003eUse the \u003cstrong\u003ecurrent Wella Professional technical documentation for the selected Koleston Perfect shade and service\u003c\/strong\u003erather than applying a generic developer ratio.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eProfessional Mixing Guide\u003c\/h1\u003e\n\u003cp\u003eBecause Wella's technical instructions can differ according to the specific colour service and product generation, \u003cstrong\u003edo not rely on a generic ratio copied from an unrelated shade or older technical guide\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFor professional use:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eIdentify the exact Koleston Perfect shade.\u003c\/li\u003e\n\u003cli\u003eCheck the current Wella Professional technical instructions.\u003c\/li\u003e\n\u003cli\u003eSelect the appropriate \u003cstrong\u003eWelloxon Perfect\u003c\/strong\u003e developer.\u003c\/li\u003e\n\u003cli\u003eFollow the specified mixing ratio.\u003c\/li\u003e\n\u003cli\u003ePrepare the colour using professional measuring equipment.\u003c\/li\u003e\n\u003cli\u003eApply according to the current technical procedure.\u003c\/li\u003e\n\u003cli\u003eFollow the specified development time.\u003c\/li\u003e\n\u003cli\u003eEmulsify and rinse according to the manufacturer's professional instructions.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eWella's technical documentation identifies Welloxon Perfect as part of the Koleston Perfect system. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo not use the information on this ecommerce page as a substitute for professional colour training or the current technical instructions supplied with the product.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eProfessional Application\u003c\/h1\u003e\n\u003cp\u003eA typical professional service should begin with consultation and hair assessment.\u003c\/p\u003e\n\u003ch3\u003eBefore colouring\u003c\/h3\u003e\n\u003cp\u003eCheck:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExisting colour\u003c\/li\u003e\n\u003cli\u003eNatural depth\u003c\/li\u003e\n\u003cli\u003eGrey percentage\u003c\/li\u003e\n\u003cli\u003ePrevious chemical treatments\u003c\/li\u003e\n\u003cli\u003eScalp condition\u003c\/li\u003e\n\u003cli\u003eHair porosity\u003c\/li\u003e\n\u003cli\u003eColour history\u003c\/li\u003e\n\u003cli\u003eDesired result\u003c\/li\u003e\n\u003cli\u003eAllergy history\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDuring formulation\u003c\/h3\u003e\n\u003cp\u003eRecord:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShade number\u003c\/li\u003e\n\u003cli\u003eDeveloper\u003c\/li\u003e\n\u003cli\u003eMixing ratio\u003c\/li\u003e\n\u003cli\u003eQuantity used\u003c\/li\u003e\n\u003cli\u003eApplication area\u003c\/li\u003e\n\u003cli\u003eDevelopment time\u003c\/li\u003e\n\u003cli\u003eClient history\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAfter colouring\u003c\/h3\u003e\n\u003cp\u003eEnsure the colour is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThoroughly rinsed\u003c\/li\u003e\n\u003cli\u003eProperly cleansed according to the professional system\u003c\/li\u003e\n\u003cli\u003eConditioned\u003c\/li\u003e\n\u003cli\u003eStyled appropriately\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRecord the finished formula for future appointments.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eAllergy Alert Test\u003c\/h1\u003e\n\u003cp\u003eThis is one of the most important sections for any permanent hair colour product.\u003c\/p\u003e\n\u003cp\u003eWella advises an \u003cstrong\u003eAllergy Alert Test 48 hours before each colouring service\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eDo not assume:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA previous successful colour means future services are automatically safe.\u003c\/li\u003e\n\u003cli\u003eME+ means allergy-free.\u003c\/li\u003e\n\u003cli\u003eA client who has never reacted before cannot develop an allergy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAlways follow the current Wella Professional safety instructions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eCommon Colouring Mistakes\u003c\/h1\u003e\n\u003ch2\u003e1. Choosing a shade from the box alone\u003c\/h2\u003e\n\u003cp\u003eThe same shade can behave differently depending on the underlying canvas.\u003c\/p\u003e\n\u003ch2\u003e2. Ignoring artificial pigment\u003c\/h2\u003e\n\u003cp\u003eExisting artificial colour can dramatically affect the final result.\u003c\/p\u003e\n\u003ch2\u003e3. Assuming permanent colour will lift previously coloured hair\u003c\/h2\u003e\n\u003cp\u003eColourists should distinguish between natural pigment and artificial pigment when planning a colour change.\u003c\/p\u003e\n\u003ch2\u003e4. Ignoring porosity\u003c\/h2\u003e\n\u003cp\u003eHighly porous areas can absorb and reflect colour differently from healthier sections.\u003c\/p\u003e\n\u003ch2\u003e5. Skipping allergy procedures\u003c\/h2\u003e\n\u003cp\u003eNever omit the required allergy assessment\/testing procedure.\u003c\/p\u003e\n\u003ch2\u003e6. Using outdated technical instructions\u003c\/h2\u003e\n\u003cp\u003eProfessional colour systems evolve. Always use the latest relevant Wella documentation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eProfessional Tips for Natural-Looking Results\u003c\/h1\u003e\n\u003ch3\u003eTip 1: Assess before formulating\u003c\/h3\u003e\n\u003cp\u003eA two-minute consultation can prevent a poor colour decision.\u003c\/p\u003e\n\u003ch3\u003eTip 2: Work from the actual canvas\u003c\/h3\u003e\n\u003cp\u003eThe desired shade is only one part of the formula.\u003c\/p\u003e\n\u003ch3\u003eTip 3: Consider resistant grey separately\u003c\/h3\u003e\n\u003cp\u003eGrey hair may need a different professional approach from pigmented hair.\u003c\/p\u003e\n\u003ch3\u003eTip 4: Keep accurate colour records\u003c\/h3\u003e\n\u003cp\u003eRecord the exact shade and quantities used.\u003c\/p\u003e\n\u003ch3\u003eTip 5: Do not guess developer strength\u003c\/h3\u003e\n\u003cp\u003eUse the technical instructions applicable to the selected shade and service.\u003c\/p\u003e\n\u003ch3\u003eTip 6: Review the colour history\u003c\/h3\u003e\n\u003cp\u003eA client with multiple layers of artificial colour needs a different assessment from someone with virgin hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eMaintenance After Colouring\u003c\/h1\u003e\n\u003cp\u003eTo help maintain the appearance of professionally coloured hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse products designed for colour-treated hair.\u003c\/li\u003e\n\u003cli\u003eReduce unnecessary high-temperature styling.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive washing where possible.\u003c\/li\u003e\n\u003cli\u003eUse heat protection before hot tools.\u003c\/li\u003e\n\u003cli\u003eSchedule professional colour maintenance according to regrowth.\u003c\/li\u003e\n\u003cli\u003eKeep the hair conditioned.\u003c\/li\u003e\n\u003cli\u003eProtect hair from excessive environmental exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eStorage\u003c\/h1\u003e\n\u003cp\u003eStore the unopened colour product according to the instructions on its packaging.\u003c\/p\u003e\n\u003cp\u003eAvoid:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExcessive heat\u003c\/li\u003e\n\u003cli\u003eDirect sunlight\u003c\/li\u003e\n\u003cli\u003eFreezing conditions\u003c\/li\u003e\n\u003cli\u003eContamination of the product\u003c\/li\u003e\n\u003cli\u003eDamaged packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOnce mixed with developer, the colour mixture should be handled and discarded according to the professional product instructions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eSafety Information\u003c\/h1\u003e\n\u003cp\u003eThis is a \u003cstrong\u003eprofessional permanent hair colour product\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eImportant considerations include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFollow the product packaging.\u003c\/li\u003e\n\u003cli\u003eFollow Wella's current professional technical instructions.\u003c\/li\u003e\n\u003cli\u003ePerform the required Allergy Alert Test.\u003c\/li\u003e\n\u003cli\u003eKeep away from eyes.\u003c\/li\u003e\n\u003cli\u003eAvoid unnecessary skin contact.\u003c\/li\u003e\n\u003cli\u003eDo not use on irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eWear appropriate professional protective equipment.\u003c\/li\u003e\n\u003cli\u003eKeep away from children.\u003c\/li\u003e\n\u003cli\u003eUse in accordance with professional colour-training procedures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor the most accurate safety information, always refer to the current product packaging and Wella documentation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e60ml Tube — Professional Salon Format\u003c\/h1\u003e\n\u003cp\u003eThe \u003cstrong\u003e60ml tube\u003c\/strong\u003e is a practical professional format for salon colour services.\u003c\/p\u003e\n\u003cp\u003eIt allows colourists to stock individual shades rather than committing to large quantities of every colour.\u003c\/p\u003e\n\u003cp\u003eThis can be particularly useful for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoot colour services\u003c\/li\u003e\n\u003cli\u003eGrey coverage\u003c\/li\u003e\n\u003cli\u003eNatural colour maintenance\u003c\/li\u003e\n\u003cli\u003eCustom formulations\u003c\/li\u003e\n\u003cli\u003eSalon colour bars\u003c\/li\u003e\n\u003cli\u003eProfessional mobile colourists\u003c\/li\u003e\n\u003cli\u003eHairdressing training environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003ePure Naturals Shade Reference\u003c\/h1\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eShade\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eSearch-Friendly Description\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eTypical Search Intent\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVery Dark Natural\u003c\/td\u003e\n\u003ctd\u003eDark natural colour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDark Natural\u003c\/td\u003e\n\u003ctd\u003eDark brown\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e4\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNatural Brown\u003c\/td\u003e\n\u003ctd\u003eBrown colour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e5\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLight Natural Brown\u003c\/td\u003e\n\u003ctd\u003eLight brown\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e6\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDark Natural Blonde\u003c\/td\u003e\n\u003ctd\u003eDark blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e7\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNatural Blonde\u003c\/td\u003e\n\u003ctd\u003eMedium blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e8\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLight Natural Blonde\u003c\/td\u003e\n\u003ctd\u003eLight blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e9\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVery Light Natural Blonde\u003c\/td\u003e\n\u003ctd\u003eVery light blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e10\/0\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eExtra Light Natural Blonde\u003c\/td\u003e\n\u003ctd\u003eExtra light natural blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eWella's published shade documentation supports the \u003ccode\u003e\/0\u003c\/code\u003e Pure Naturals family across these depth levels, although the precise currently marketed portfolio should always be checked against the current Wella shade chart. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003ePure Naturals vs Other Koleston Perfect Families\u003c\/h1\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eFeature\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003ePure Naturals \u003ccode\u003e\/0\u003c\/code\u003e\n\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eRich Naturals\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eVibrant Reds\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eDeep Browns\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNatural-looking results\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eExcellent choice\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003ctd\u003eLow\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNeutral foundation\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eYes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDepends on shade\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003ctd\u003eDepends on shade\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrey coverage applications\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eYes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003ctd\u003eDepends on formulation\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrown-focused results\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eYes\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRed-focused results\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003ctd\u003eSome shades\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eYes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSome shades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProfessional formulation\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e60ml format\u003c\/td\u003e\n\u003ctd\u003eSubject to shade\u003c\/td\u003e\n\u003ctd\u003eSubject to shade\u003c\/td\u003e\n\u003ctd\u003eSubject to shade\u003c\/td\u003e\n\u003ctd\u003eSubject to shade\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eWella's technical shade materials separate Koleston Perfect into families including Pure Naturals, Rich Naturals, Vibrant Reds and Deep Browns. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e\u003cspan role=\"text\"\u003eIs \u003ccode\u003e\/0\u003c\/code\u003e the Same as \"Natural\"?\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003eGenerally, \u003cstrong\u003e\u003ccode\u003e\/0\u003c\/code\u003e identifies the Pure Naturals family within the Koleston Perfect shade system\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eHowever, the number before the slash represents the depth level, so:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5\/0\u003c\/strong\u003e and \u003cstrong\u003e8\/0\u003c\/strong\u003e are both natural-family shades,\u003c\/li\u003e\n\u003cli\u003ebut they represent different levels of depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis makes the \u003ccode\u003e\/0\u003c\/code\u003e designation useful for searching and organising a professional shade inventory.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eIs 6\/0 Dark Blonde or Light Brown?\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e6\/0 is generally positioned within the dark-blonde level of the Koleston Perfect numbering system.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHowever, colour appearance is influenced by the starting canvas and formulation. A professional colourist should assess the client's existing hair rather than relying solely on the descriptive level name.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eCan Pure Naturals Be Used for Grey Hair?\u003c\/h1\u003e\n\u003cp\u003eYes, the Pure Naturals family is relevant to professional grey-coverage formulations.\u003c\/p\u003e\n\u003cp\u003eWella describes Koleston Perfect as offering \u003cstrong\u003eup to 100% grey coverage\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe exact formulation should depend on:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrey percentage\u003c\/li\u003e\n\u003cli\u003eResistance\u003c\/li\u003e\n\u003cli\u003eDesired result\u003c\/li\u003e\n\u003cli\u003eExisting pigment\u003c\/li\u003e\n\u003cli\u003eTarget level\u003c\/li\u003e\n\u003cli\u003eSelected shade\u003c\/li\u003e\n\u003cli\u003eDeveloper\u003c\/li\u003e\n\u003cli\u003eTechnical instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eCan You Mix Pure Naturals With Other Koleston Shades?\u003c\/h1\u003e\n\u003cp\u003eProfessional colourists may formulate using different shades where permitted by the technical system.\u003c\/p\u003e\n\u003cp\u003eHowever, \u003cstrong\u003edo not assume every shade combination is recommended\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBefore mixing:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eCheck the current Wella technical documentation.\u003c\/li\u003e\n\u003cli\u003eConfirm compatibility.\u003c\/li\u003e\n\u003cli\u003eConfirm the appropriate developer.\u003c\/li\u003e\n\u003cli\u003eCalculate the formulation accurately.\u003c\/li\u003e\n\u003cli\u003eRecord the formula.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch1\u003eIs This a Home Hair Dye?\u003c\/h1\u003e\n\u003cp\u003eKoleston Perfect is positioned by Wella as a \u003cstrong\u003eprofessional hair colour system\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor complex colour changes, grey coverage, lifting, correction or previously coloured hair, professional application is strongly recommended.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWhy Buy Wella Koleston Perfect Pure Naturals 60ml?\u003c\/h1\u003e\n\u003cp\u003eChoose this range when you need:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural colour depth + permanent colour + professional formulation flexibility + a broad natural shade family.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is particularly useful for salons maintaining a professional \u003ccode\u003e\/0\u003c\/code\u003e colour inventory across brunette and blonde levels.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eBuying Guide\u003c\/h1\u003e\n\u003cp\u003eBefore ordering, check:\u003c\/p\u003e\n\u003ch3\u003e1. Correct brand\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWella Professionals\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e2. Correct range\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eKoleston Perfect ME+\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e3. Correct family\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePure Naturals \u003ccode\u003e\/0\u003c\/code\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e4. Correct shade\u003c\/h3\u003e\n\u003cp\u003eFor example:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5\/0\u003c\/strong\u003e, \u003cstrong\u003e6\/0\u003c\/strong\u003e, \u003cstrong\u003e7\/0\u003c\/strong\u003e, \u003cstrong\u003e8\/0\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e5. Correct quantity\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e60ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e6. Correct developer\u003c\/h3\u003e\n\u003cp\u003ePurchase the compatible developer specified in the current Wella technical documentation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003ePros\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour\u003c\/li\u003e\n\u003cli\u003eBroad natural shade selection\u003c\/li\u003e\n\u003cli\u003e60ml salon-friendly format\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colour formulation\u003c\/li\u003e\n\u003cli\u003eNatural \u003ccode\u003e\/0\u003c\/code\u003e family\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage according to Wella\u003c\/li\u003e\n\u003cli\u003eME+ dye technology in applicable Koleston Perfect shades\u003c\/li\u003e\n\u003cli\u003eProfessional Wella colour system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eConsiderations\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRequires professional colour knowledge\u003c\/li\u003e\n\u003cli\u003eDeveloper is required separately\u003c\/li\u003e\n\u003cli\u003eExact formulation depends on the client's hair\u003c\/li\u003e\n\u003cli\u003eAllergy procedures must be followed\u003c\/li\u003e\n\u003cli\u003eNot every shade is suitable for every colour objective\u003c\/li\u003e\n\u003cli\u003eCurrent technical documentation should be followed\u003c\/li\u003e\n\u003cli\u003eResults vary according to starting hair colour and condition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eIreland, UK \u0026amp; EU Shopping\u003c\/h1\u003e\n\u003cp\u003eFor customers searching for \u003cstrong\u003eWella Koleston Perfect Pure Naturals 60ml in Ireland\u003c\/strong\u003e, \u003cstrong\u003eWella Koleston Perfect Pure Naturals UK\u003c\/strong\u003e, or professional hair colour delivery across the EU, this product is suitable for ecommerce searches centred around individual salon colour tubes.\u003c\/p\u003e\n\u003cp\u003eFor salon purchasing, check:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShade availability\u003c\/li\u003e\n\u003cli\u003eTube size\u003c\/li\u003e\n\u003cli\u003eDeveloper compatibility\u003c\/li\u003e\n\u003cli\u003eDelivery destination\u003c\/li\u003e\n\u003cli\u003eStock status\u003c\/li\u003e\n\u003cli\u003eProduct authenticity\u003c\/li\u003e\n\u003cli\u003ePackaging information\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eProfessional Colourist Checklist\u003c\/h1\u003e\n\u003cp\u003eBefore using:\u003c\/p\u003e\n\u003cp\u003e☐ Confirm the exact shade\u003cbr\u003e☐ Assess the client's hair\u003cbr\u003e☐ Establish the natural level\u003cbr\u003e☐ Check previous colour history\u003cbr\u003e☐ Assess grey percentage\u003cbr\u003e☐ Perform the required allergy procedure\u003cbr\u003e☐ Check current technical instructions\u003cbr\u003e☐ Select compatible developer\u003cbr\u003e☐ Measure accurately\u003cbr\u003e☐ Record the formulation\u003cbr\u003e☐ Follow specified development instructions\u003cbr\u003e☐ Rinse and finish appropriately\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003ePRODUCT SPECIFICATIONS\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eSpecification\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eWella Professionals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eKoleston Perfect\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePure Naturals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eME+ dye technology in applicable Koleston Perfect shades; Metal Purifier technology\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePermanent hair colour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eProfessional colour cream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e60ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade Family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePure Naturals \u003ccode\u003e\/0\u003c\/code\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade Levels\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIncludes natural shades across multiple depths\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eExamples\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2\/0, 3\/0, 4\/0, 5\/0, 6\/0, 7\/0, 8\/0, 9\/0, 10\/0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eGrey Coverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 100%, according to Wella's Koleston Perfect range information\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHair Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSuitable for professional colouring services across different hair types following assessment\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProfessional Use\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePermanent colour service\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCompatible Welloxon Perfect developer according to current technical instructions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour Result\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNatural-looking depth and tone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCountry of Manufacture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eNot stated here — verify current product packaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMarket\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIreland, UK and EU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCategory\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eProfessional Hair Colour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUse\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSalon colour, grey coverage, natural colour formulation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eWella's current professional information identifies Koleston Perfect as a professional permanent colour range and references Welloxon Perfect within the system.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eFREQUENTLY ASKED QUESTIONS\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003ch2\u003e1. What is Wella Koleston Perfect ME+ Pure Naturals?\u003c\/h2\u003e\n\u003cp\u003eWella Koleston Perfect ME+ Pure Naturals is a professional permanent hair colour range centred around natural \u003ccode\u003e\/0\u003c\/code\u003eshades. It is designed for salon colour services requiring controlled depth and natural-looking results. The range includes multiple levels from very dark natural shades through lighter blonde levels. Wella states that Koleston Perfect offers up to 100% grey coverage. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e2. What does \u003ccode\u003e\/0\u003c\/code\u003e mean in Wella Koleston Perfect?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003ccode\u003e\/0\u003c\/code\u003e designation identifies the \u003cstrong\u003ePure Naturals\u003c\/strong\u003e family within the Koleston Perfect shade system. The number before the slash indicates the depth level. For example, 5\/0 and 8\/0 are both Pure Naturals shades but represent different levels. Always confirm the current Wella shade chart when selecting a professional colour.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e3. Can Wella Koleston Perfect Pure Naturals cover grey hair?\u003c\/h2\u003e\n\u003cp\u003eYes. The Pure Naturals family is commonly relevant to professional grey-coverage formulations, and Wella states that Koleston Perfect provides up to 100% grey coverage. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003eThe actual result depends on grey percentage, resistance, hair texture, shade selection, developer and application technique.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e4. Is Wella Koleston Perfect ME+ permanent hair colour?\u003c\/h2\u003e\n\u003cp\u003eYes. Koleston Perfect is positioned by Wella as a professional permanent hair colour range. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003ePermanent colour is intended for longer-lasting colour transformation than semi-permanent or demi-permanent systems, although colour longevity still depends on the hair, formulation and maintenance routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e5. What is the difference between 5\/0 and 6\/0?\u003c\/h2\u003e\n\u003cp\u003eThe numbers represent different depth levels. \u003cstrong\u003e5\/0 is darker than 6\/0\u003c\/strong\u003e, while both belong to the Pure Naturals family. Selecting between them should be based on the client's starting level, desired result, grey percentage and professional colour formulation rather than the shade number alone.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e6. Is 7\/0 a natural blonde?\u003c\/h2\u003e\n\u003cp\u003e7\/0 belongs to the Pure Naturals family and represents a natural blonde-level shade within the Koleston Perfect numbering system. The final colour will depend on the underlying hair, previous artificial colour and formulation. A professional colourist should assess the starting canvas before choosing 7\/0.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e7. What developer should I use with Koleston Perfect Pure Naturals?\u003c\/h2\u003e\n\u003cp\u003eThe correct developer depends on the specific colour service and desired result. \u003cstrong\u003eWelloxon Perfect\u003c\/strong\u003e is part of the Koleston Perfect system, but the appropriate strength and mixing instructions should be confirmed using the current Wella Professional technical documentation for the exact shade and service. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e8. Does ME+ mean Wella Koleston Perfect is allergy-free?\u003c\/h2\u003e\n\u003cp\u003eNo. ME+ should \u003cstrong\u003enot\u003c\/strong\u003e be described as allergy-free. Wella explains that ME+ is designed to reduce the risk of developing a new allergy to hair dye, but allergic reactions can still occur. Wella advises an Allergy Alert Test 48 hours before each colouring service. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e9. Can I use Koleston Perfect on previously coloured hair?\u003c\/h2\u003e\n\u003cp\u003eIt depends on the existing colour and the intended result. Previously coloured hair contains artificial pigment, which can behave differently from natural hair. A professional colourist should assess the colour history before deciding whether permanent colour, colour removal, lightening or another service is appropriate.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e10. Can Pure Naturals be used on white hair?\u003c\/h2\u003e\n\u003cp\u003ePure Naturals can form part of professional formulations for grey and white hair. Wella's technical information describes Pure Naturals as providing grey\/white coverage, while the wider Koleston Perfect range states up to 100% grey coverage. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003eThe exact formula should be selected according to the client's percentage and resistance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e11. Is Wella Koleston Perfect suitable for salon use?\u003c\/h2\u003e\n\u003cp\u003eYes. Koleston Perfect is positioned by Wella as a professional hair colour system used for precise salon colour services. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003eIts formulation requires appropriate professional knowledge, compatible developer and adherence to current technical and safety instructions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e12. Can I mix Pure Naturals with other Wella shades?\u003c\/h2\u003e\n\u003cp\u003eProfessional colourists can formulate using compatible shades where permitted by the current technical system. However, individual combinations should not be assumed to be suitable. Check the latest Wella technical guidance before creating a custom formula, particularly when mixing different shade families.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e13. Is Wella Koleston Perfect Pure Naturals suitable for sensitive scalps?\u003c\/h2\u003e\n\u003cp\u003eSensitivity and allergy history require professional assessment. ME+ is designed to reduce the risk of developing a new hair-dye allergy but does not make the product risk-free. Wella recommends the required Allergy Alert Test before each colour service. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e14. How long does Wella Koleston Perfect last?\u003c\/h2\u003e\n\u003cp\u003eKoleston Perfect is a permanent colour system, so the coloured hair does not simply return to its original colour after a few washes. However, colour appearance can change through washing, UV exposure, heat styling, environmental factors and regrowth. Professional maintenance is normally determined by the client's regrowth and desired appearance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e15. Where can I buy Wella Koleston Perfect Pure Naturals 60ml in Ireland or the UK?\u003c\/h2\u003e\n\u003cp\u003eLook for an established professional haircare retailer supplying genuine Wella Professionals products. When ordering, confirm the exact \u003cstrong\u003eKoleston Perfect ME+ Pure Naturals shade, 60ml size, current packaging and compatibility with the appropriate professional developer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"2\/0 Black","offer_id":58289401921910,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"3\/0 Dark Brown","offer_id":58289401954678,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"4\/0 Medium Brown","offer_id":58289401987446,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"5\/0 Light Brown","offer_id":58289402020214,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"6\/0 Dark Blonde","offer_id":58289402052982,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"7\/0 Medium Blonde","offer_id":58289402085750,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"8\/0 Light Blonde","offer_id":58289402118518,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"9\/0 Very Light Blonde","offer_id":58289402151286,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"10\/0 Lightest Blonde","offer_id":58289402184054,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/1606\/9750\/files\/wella-koleston-perfect-me-pure-naturals-60ml-permanent-hair-colour.webp?v=1786525059","url":"https:\/\/www.nyxwell.com\/products\/wella-koleston-perfect-me-pure-naturals-60ml","provider":"Nyxwell","version":"1.0","type":"link"}