{"product_id":"wella-koleston-perfect-me-vibrant-reds-permanent-hair-colour-60ml","title":"Wella Koleston Perfect ME+ Vibrant Reds Permanent Hair Colour 60ml | All Shades","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eWella Koleston Perfect ME+ Vibrant Reds Permanent Hair Colour 60ml\u003c\/strong\u003e is designed for professional colourists creating expressive red, copper, mahogany and red-violet results. The range gives colourists access to multiple tonal directions, making it suitable for custom salon formulations where depth, warmth and vibrancy need to be carefully balanced.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in individual 60ml tubes across the Vibrant Reds family, the collection can be selected according to the desired colour direction and starting level. It is intended for professional permanent colour services and should be used with the appropriate Wella developer and professional application method.\u003c\/p\u003e\n\u003cp\u003eWhether you are creating a rich copper-red, intense red, sophisticated mahogany or deeper red-violet result, choose the shade according to the client's starting colour, target level and desired tonal outcome.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eWella Koleston Perfect ME+ Vibrant Reds 60ml — Professional Red, Copper, Mahogany \u0026amp; Violet Hair Colour\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eWhen a colour service needs more than a subtle warm reflection, the \u003cstrong\u003eWella Koleston Perfect ME+ Vibrant Reds\u003c\/strong\u003e family gives professional colourists a dedicated palette for expressive red-based results.\u003c\/p\u003e\n\u003cp\u003eThe collection includes shades designed around different red, copper, mahogany and violet directions. This allows the colourist to select a suitable shade or formulate a combination according to the client's natural depth, existing colour and desired result.\u003c\/p\u003e\n\u003cp\u003eEach tube contains \u003cstrong\u003e60ml of permanent hair colour cream\u003c\/strong\u003e, making it suitable for professional salon colour services where accurate shade selection and controlled formulation are essential.\u003c\/p\u003e\n\u003ch3\u003eAt a Glance\u003c\/h3\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eFeature\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eWella Professionals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour line\u003c\/td\u003e\n\u003ctd\u003eKoleston Perfect ME+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFamily\u003c\/td\u003e\n\u003ctd\u003eVibrant Reds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003ePermanent hair colour cream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e60ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonal direction\u003c\/td\u003e\n\u003ctd\u003eRed, copper, mahogany and red-violet families\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntended user\u003c\/td\u003e\n\u003ctd\u003eProfessional colourists\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApplication\u003c\/td\u003e\n\u003ctd\u003ePermanent colour services\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeveloper\u003c\/td\u003e\n\u003ctd\u003eUse with the appropriate Wella developer according to professional instructions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShades\u003c\/td\u003e\n\u003ctd\u003eMultiple Vibrant Reds shades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket\u003c\/td\u003e\n\u003ctd\u003eIreland, UK \u0026amp; EU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional note:\u003c\/strong\u003e Final colour depends on the starting level, existing colour, hair condition, formulation, developer selection, development time and application technique. Always follow the current manufacturer's technical instructions for the specific shade.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat Is Wella Koleston Perfect ME+ Vibrant Reds?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWella Koleston Perfect ME+ Vibrant Reds\u003c\/strong\u003e is a professional permanent hair colour collection focused on strong red-based tonal results.\u003c\/p\u003e\n\u003cp\u003eUnlike a single red shade, the Vibrant Reds family gives colourists several tonal options. Depending on the selected shade, the result can move towards:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense red\u003c\/li\u003e\n\u003cli\u003eCopper-red\u003c\/li\u003e\n\u003cli\u003eWarm copper\u003c\/li\u003e\n\u003cli\u003eMahogany\u003c\/li\u003e\n\u003cli\u003eDeep red\u003c\/li\u003e\n\u003cli\u003eRed-violet\u003c\/li\u003e\n\u003cli\u003eRich brunette-red\u003c\/li\u003e\n\u003cli\u003eMulti-dimensional warm red\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis makes the collection particularly useful when the desired result requires careful control of both \u003cstrong\u003edepth and tone\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose the Vibrant Reds Family?\u003c\/h2\u003e\n\u003cp\u003eRed hair colour can be particularly sensitive to formulation because the visual result is influenced by both the selected artificial pigment and the underlying pigment already present in the hair.\u003c\/p\u003e\n\u003cp\u003eA professional colourist therefore needs to consider more than the shade name.\u003c\/p\u003e\n\u003ch3\u003eImportant formulation factors include:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eNatural starting level\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eExisting artificial colour\u003c\/li\u003e\n\u003cli\u003ePrevious lightening or colour services\u003c\/li\u003e\n\u003cli\u003ePercentage and distribution of grey hair\u003c\/li\u003e\n\u003cli\u003eHair porosity\u003c\/li\u003e\n\u003cli\u003eDesired depth\u003c\/li\u003e\n\u003cli\u003eDesired red\/copper\/mahogany direction\u003c\/li\u003e\n\u003cli\u003eRequired level of vibrancy\u003c\/li\u003e\n\u003cli\u003eAppropriate developer selection\u003c\/li\u003e\n\u003cli\u003eApplication technique\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThe Vibrant Reds range is therefore best approached as a \u003cstrong\u003eprofessional colour formulation system\u003c\/strong\u003e, rather than simply selecting a red shade based on the tube image.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eVibrant Reds Shade Direction\u003c\/h1\u003e\n\u003cp\u003eThe supplied shade strategy includes several tonal groups.\u003c\/p\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eTonal Direction\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eExample Shades\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eGeneral Colour Direction\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntense Red\u003c\/td\u003e\n\u003ctd\u003e66\/44, 77\/44, 88\/44\u003c\/td\u003e\n\u003ctd\u003eStrong red expression\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCopper Red\u003c\/td\u003e\n\u003ctd\u003e5\/43, 6\/43, 7\/43\u003c\/td\u003e\n\u003ctd\u003eWarm copper-red\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMahogany\u003c\/td\u003e\n\u003ctd\u003e55\/54, 66\/45\u003c\/td\u003e\n\u003ctd\u003eDeeper red-brown\/mahogany direction\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRed Violet\u003c\/td\u003e\n\u003ctd\u003e5\/46, 66\/46\u003c\/td\u003e\n\u003ctd\u003eRed with violet influence\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Shade availability and exact shade coding can vary by market or current Wella range. Verify the live shade list against current manufacturer documentation before publishing variant-specific claims.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eUnderstanding the Shade Codes\u003c\/h2\u003e\n\u003cp\u003eProfessional colour numbering is more useful when interpreted alongside the client's starting level and desired result.\u003c\/p\u003e\n\u003cp\u003eFor example, the supplied range includes shades such as:\u003c\/p\u003e\n\u003ch3\u003e66\/44\u003c\/h3\u003e\n\u003cp\u003eA strongly intensified red direction within the Vibrant Reds family.\u003c\/p\u003e\n\u003ch3\u003e77\/44\u003c\/h3\u003e\n\u003cp\u003eA lighter, highly expressive red direction intended for appropriate starting levels and professional formulation.\u003c\/p\u003e\n\u003ch3\u003e88\/44\u003c\/h3\u003e\n\u003cp\u003eAn intense lighter red direction where the underlying canvas supports the desired result.\u003c\/p\u003e\n\u003ch3\u003e5\/43, 6\/43 and 7\/43\u003c\/h3\u003e\n\u003cp\u003eThese shades move towards \u003cstrong\u003ecopper-red\u003c\/strong\u003e results, with the level influencing the depth of the finished colour.\u003c\/p\u003e\n\u003ch3\u003e55\/54 and 66\/45\u003c\/h3\u003e\n\u003cp\u003eThese sit within deeper \u003cstrong\u003emahogany\/red\u003c\/strong\u003e territory.\u003c\/p\u003e\n\u003ch3\u003e5\/46 and 66\/46\u003c\/h3\u003e\n\u003cp\u003eThese introduce a stronger \u003cstrong\u003ered-violet\u003c\/strong\u003e tonal direction.\u003c\/p\u003e\n\u003cp\u003eThe exact result cannot be guaranteed from the shade code alone because the same formula can appear differently on different starting bases.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWho Is Wella Koleston Perfect Vibrant Reds For?\u003c\/h1\u003e\n\u003cp\u003eThis collection is primarily intended for \u003cstrong\u003eprofessional hairdressers and trained colourists\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIt is particularly relevant for salons creating:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVibrant red colour services\u003c\/li\u003e\n\u003cli\u003eCopper-red transformations\u003c\/li\u003e\n\u003cli\u003eRich mahogany brunettes\u003c\/li\u003e\n\u003cli\u003eRed-violet looks\u003c\/li\u003e\n\u003cli\u003eDeep warm brunette results\u003c\/li\u003e\n\u003cli\u003eCreative red formulations\u003c\/li\u003e\n\u003cli\u003eRed colour refresh services\u003c\/li\u003e\n\u003cli\u003ePermanent colour transformations\u003c\/li\u003e\n\u003cli\u003eCustom red formulations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt can also be relevant to experienced consumers who understand professional permanent colour formulation, but permanent oxidative colour should be approached with appropriate technical knowledge and safety procedures.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eSuitable Hair Types\u003c\/h1\u003e\n\u003cp\u003eThe product is designed for professional colour services rather than a particular natural hair texture.\u003c\/p\u003e\n\u003cp\u003eIt may be used in professional formulations for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine hair\u003c\/li\u003e\n\u003cli\u003eMedium-textured hair\u003c\/li\u003e\n\u003cli\u003eCoarse hair\u003c\/li\u003e\n\u003cli\u003eStraight hair\u003c\/li\u003e\n\u003cli\u003eWavy hair\u003c\/li\u003e\n\u003cli\u003eCurly hair\u003c\/li\u003e\n\u003cli\u003eTextured hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHowever, \u003cstrong\u003ehair condition matters more than texture\u003c\/strong\u003e when planning a permanent colour service.\u003c\/p\u003e\n\u003cp\u003eHighly porous, fragile or previously compromised hair may require a different technical approach.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eSuitable Hair Colours \u0026amp; Starting Levels\u003c\/h1\u003e\n\u003cp\u003eVibrant Reds can be used across different starting bases, but the final result will depend heavily on the starting level.\u003c\/p\u003e\n\u003cp\u003eA colourist should assess:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural depth\u003c\/li\u003e\n\u003cli\u003eExisting artificial pigment\u003c\/li\u003e\n\u003cli\u003eUnderlying warmth\u003c\/li\u003e\n\u003cli\u003ePrevious bleach\u003c\/li\u003e\n\u003cli\u003ePrevious permanent colour\u003c\/li\u003e\n\u003cli\u003ePorosity\u003c\/li\u003e\n\u003cli\u003eGrey percentage\u003c\/li\u003e\n\u003cli\u003eColour history\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy this matters\u003c\/h3\u003e\n\u003cp\u003eA red formula placed on a lightened blonde canvas can look dramatically different from the same formula placed over a darker brunette base.\u003c\/p\u003e\n\u003cp\u003eSimilarly, an existing warm base may amplify a copper result, while a cooler or darker canvas may produce a deeper red appearance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eDoes It Cover Grey Hair?\u003c\/h1\u003e\n\u003cp\u003ePermanent hair colour can be used as part of grey coverage formulations, but \u003cstrong\u003egrey coverage should not be assumed from the shade name alone\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe result depends on:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrey percentage\u003c\/li\u003e\n\u003cli\u003eGrey distribution\u003c\/li\u003e\n\u003cli\u003eStarting level\u003c\/li\u003e\n\u003cli\u003eSelected shade\u003c\/li\u003e\n\u003cli\u003eFormula\u003c\/li\u003e\n\u003cli\u003eDeveloper\u003c\/li\u003e\n\u003cli\u003eApplication\u003c\/li\u003e\n\u003cli\u003eDevelopment time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor clients requiring predictable grey coverage, professional consultation and strand assessment are recommended.\u003c\/p\u003e\n\u003cp\u003eAlways consult the current Wella technical instructions for the selected shade and service.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWella ME+ Technology\u003c\/h1\u003e\n\u003cp\u003eThe \u003cstrong\u003eME+\u003c\/strong\u003e designation is an important part of the Koleston Perfect positioning.\u003c\/p\u003e\n\u003cp\u003eWella's ME+ technology is associated with reducing the likelihood of developing a new allergy to hair colour in people who are not already allergic to hair colourants.\u003c\/p\u003e\n\u003cp\u003eHowever, this should \u003cstrong\u003enot\u003c\/strong\u003e be interpreted as making permanent hair colour allergy-proof or suitable for someone with an existing allergy.\u003c\/p\u003e\n\u003ch3\u003eAllergy safety is still essential\u003c\/h3\u003e\n\u003cp\u003eA colourist should:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFollow the current manufacturer's allergy alert testing procedure.\u003c\/li\u003e\n\u003cli\u003eFollow professional colour safety instructions.\u003c\/li\u003e\n\u003cli\u003eNever assume that ME+ eliminates allergy risk.\u003c\/li\u003e\n\u003cli\u003eAvoid colouring clients with known allergy to relevant hair colourants.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's professional technical documentation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eME+ does not mean “allergy-free”.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003ePure Balance Technology\u003c\/h1\u003e\n\u003cp\u003eKoleston Perfect ME+ is also associated with \u003cstrong\u003ePure Balance Technology\u003c\/strong\u003e, designed to support the colour formulation system and the hair fibre during the colouring process.\u003c\/p\u003e\n\u003cp\u003eFor professional use, the technology should be considered alongside the entire formulation rather than as a substitute for correct technical application.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWhat Results Can You Create?\u003c\/h1\u003e\n\u003cp\u003eThe Vibrant Reds family gives colourists considerable creative flexibility.\u003c\/p\u003e\n\u003ch3\u003eRich Red\u003c\/h3\u003e\n\u003cp\u003eChoose a suitable red-focused shade when the objective is a strong, unmistakably red result.\u003c\/p\u003e\n\u003ch3\u003eCopper Red\u003c\/h3\u003e\n\u003cp\u003eCopper-red formulations can create a warmer, brighter appearance, particularly when the starting canvas supports copper tones.\u003c\/p\u003e\n\u003ch3\u003eMahogany\u003c\/h3\u003e\n\u003cp\u003eMahogany combines red warmth with a deeper brunette character, making it useful for sophisticated darker red results.\u003c\/p\u003e\n\u003ch3\u003eRed Violet\u003c\/h3\u003e\n\u003cp\u003eRed-violet formulations introduce a cooler violet influence while maintaining red intensity.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eProfessional Formulation Considerations\u003c\/h1\u003e\n\u003cp\u003ePermanent red colour requires careful assessment.\u003c\/p\u003e\n\u003ch2\u003eStep 1 — Assess the Hair\u003c\/h2\u003e\n\u003cp\u003eDetermine:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural level\u003c\/li\u003e\n\u003cli\u003eExisting colour\u003c\/li\u003e\n\u003cli\u003ePercentage of grey\u003c\/li\u003e\n\u003cli\u003ePorosity\u003c\/li\u003e\n\u003cli\u003eHair condition\u003c\/li\u003e\n\u003cli\u003ePrevious chemical services\u003c\/li\u003e\n\u003cli\u003eDesired target\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eStep 2 — Identify the Target\u003c\/h2\u003e\n\u003cp\u003eAsk the client whether they want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBright red\u003c\/li\u003e\n\u003cli\u003eNatural red\u003c\/li\u003e\n\u003cli\u003eCopper-red\u003c\/li\u003e\n\u003cli\u003eDeep red\u003c\/li\u003e\n\u003cli\u003eMahogany\u003c\/li\u003e\n\u003cli\u003eRed-violet\u003c\/li\u003e\n\u003cli\u003eRed brunette\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eStep 3 — Select the Shade\u003c\/h2\u003e\n\u003cp\u003eChoose the appropriate Vibrant Reds shade based on the target and starting canvas.\u003c\/p\u003e\n\u003ch2\u003eStep 4 — Select the Developer\u003c\/h2\u003e\n\u003cp\u003eUse the developer and mixing method specified in the current Wella technical documentation for the intended service.\u003c\/p\u003e\n\u003ch2\u003eStep 5 — Apply Professionally\u003c\/h2\u003e\n\u003cp\u003eFollow the manufacturer's application sequence and development instructions.\u003c\/p\u003e\n\u003ch2\u003eStep 6 — Evaluate the Result\u003c\/h2\u003e\n\u003cp\u003eAssess the colour under suitable lighting and consider how the result interacts with the client's natural and artificial pigment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eMixing \u0026amp; Developer Information\u003c\/h1\u003e\n\u003cp\u003eBecause developer selection and mixing ratios are \u003cstrong\u003etechnical formulation instructions that may differ according to the specific Koleston Perfect shade and service\u003c\/strong\u003e, they should not be guessed or generalised across the entire Vibrant Reds range.\u003c\/p\u003e\n\u003cp\u003eFor professional use:\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eAlways check the current Wella Professionals technical instructions for the exact shade, target result, application method and developer before mixing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eThis is particularly important when working with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrey coverage\u003c\/li\u003e\n\u003cli\u003eLift\u003c\/li\u003e\n\u003cli\u003eDark bases\u003c\/li\u003e\n\u003cli\u003ePreviously coloured hair\u003c\/li\u003e\n\u003cli\u003eResistant hair\u003c\/li\u003e\n\u003cli\u003eHigh-porosity hair\u003c\/li\u003e\n\u003cli\u003eCorrective colour\u003c\/li\u003e\n\u003cli\u003eSignificant colour changes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eHow to Maintain Vibrant Red Hair\u003c\/h1\u003e\n\u003cp\u003eRed and copper tones can require thoughtful maintenance because colour longevity is affected by washing frequency, heat exposure, porosity and the condition of the hair.\u003c\/p\u003e\n\u003ch3\u003eRecommended maintenance principles\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Use colour-care products\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose a professional colour-care shampoo and conditioner designed for colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Reduce unnecessary heat\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrequent high-temperature styling can affect the appearance and longevity of colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Protect the hair during styling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse suitable heat protection before blow-drying, straightening or curling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Avoid excessive washing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWashing frequency can influence how quickly cosmetic colour changes over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Maintain moisture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConditioning helps improve manageability and the feel of coloured hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Schedule professional refresh services\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour colourist can determine when a root service, colour refresh or tonal adjustment is appropriate.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eCommon Mistakes With Red Permanent Colour\u003c\/h1\u003e\n\u003ch3\u003eMistake 1: Choosing a shade from the swatch alone\u003c\/h3\u003e\n\u003cp\u003eThe same shade can look completely different on different starting levels.\u003c\/p\u003e\n\u003ch3\u003eMistake 2: Ignoring previous colour\u003c\/h3\u003e\n\u003cp\u003eArtificial pigment can affect the final result significantly.\u003c\/p\u003e\n\u003ch3\u003eMistake 3: Treating permanent colour as a simple toner\u003c\/h3\u003e\n\u003cp\u003ePermanent colour services require proper formulation and technical control.\u003c\/p\u003e\n\u003ch3\u003eMistake 4: Assuming ME+ means allergy-free\u003c\/h3\u003e\n\u003cp\u003eIt does not.\u003c\/p\u003e\n\u003ch3\u003eMistake 5: Ignoring porosity\u003c\/h3\u003e\n\u003cp\u003ePorous hair can absorb and release colour differently from healthy virgin hair.\u003c\/p\u003e\n\u003ch3\u003eMistake 6: Guessing developer ratios\u003c\/h3\u003e\n\u003cp\u003eAlways use the current technical instructions for the exact product and service.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eProfessional Colourist Tips\u003c\/h1\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eTip 1:\u003c\/strong\u003e Photograph the starting colour before formulation. This creates a useful record for future appointments.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eTip 2:\u003c\/strong\u003e Consider the underlying pigment before selecting a copper or red-violet direction.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eTip 3:\u003c\/strong\u003e On previously coloured hair, remember that permanent colour does not simply behave like a lightening product.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eTip 4:\u003c\/strong\u003e For corrective work, carry out a proper consultation and strand assessment before committing to the final formula.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eTip 5:\u003c\/strong\u003e Document the exact formula, developer and application details so future appointments can be more consistent.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr\u003e\n\u003ch1\u003eVibrant Reds vs Other Koleston Perfect Families\u003c\/h1\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eColour Family\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003ePrimary Character\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eBest For\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVibrant Reds\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRed, copper, mahogany and red-violet\u003c\/td\u003e\n\u003ctd\u003eExpressive warm and red-based colour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePure Naturals\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNatural tonal direction\u003c\/td\u003e\n\u003ctd\u003eNatural-looking depth and coverage formulations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRich Naturals\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNatural tones with additional tonal nuances\u003c\/td\u003e\n\u003ctd\u003eRefined multi-tonal results\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAsh families\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCooler tonal direction\u003c\/td\u003e\n\u003ctd\u003eReducing or balancing unwanted warmth where appropriate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe correct family depends on the target result rather than simply the client's current hair colour.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eIs This a Toner or Permanent Colour?\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eWella Koleston Perfect ME+ Vibrant Reds is a permanent hair colour range, not a conventional temporary colour mask or simple colour-depositing conditioner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis distinction matters because permanent colour involves oxidative colour chemistry and should be applied according to professional technical instructions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eIs It Suitable for Balayage Hair?\u003c\/h1\u003e\n\u003cp\u003eIt can potentially be incorporated into a professional colour service on previously lightened hair, but the formulation must account for the existing colour and porosity.\u003c\/p\u003e\n\u003cp\u003eBalayage hair can contain multiple levels and porosity zones, so one formula may not produce an even result across the entire head.\u003c\/p\u003e\n\u003cp\u003eA professional colourist should assess the hair before application.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eIs It Suitable for Previously Bleached Hair?\u003c\/h1\u003e\n\u003cp\u003ePreviously bleached hair requires particular care.\u003c\/p\u003e\n\u003cp\u003eBleached sections can be more porous than natural hair, which can influence:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColour uptake\u003c\/li\u003e\n\u003cli\u003eTonal intensity\u003c\/li\u003e\n\u003cli\u003eEvenness\u003c\/li\u003e\n\u003cli\u003eColour longevity\u003c\/li\u003e\n\u003cli\u003eHair condition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA professional assessment and strand test may therefore be appropriate before a significant red transformation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eIs It Vegan or Sulphate-Free?\u003c\/h1\u003e\n\u003cp\u003eDo not infer vegan, sulphate-free or other formulation claims solely from the product family.\u003c\/p\u003e\n\u003cp\u003eFor current regulatory and formulation information, verify the \u003cstrong\u003especific product packaging and manufacturer's documentation\u003c\/strong\u003e for the exact market and shade.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eStorage\u003c\/h1\u003e\n\u003cp\u003eStore the unopened product according to the manufacturer's packaging instructions.\u003c\/p\u003e\n\u003cp\u003eFor professional stock management:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKeep tubes in their original packaging.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003cli\u003eAvoid freezing.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep away from children.\u003c\/li\u003e\n\u003cli\u003eCheck packaging condition before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOnce mixed with developer, do not store unused colour unless the manufacturer's instructions specifically permit it.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eSafety Information\u003c\/h1\u003e\n\u003cp\u003ePermanent hair colour contains ingredients that can cause allergic reactions in some individuals.\u003c\/p\u003e\n\u003cp\u003eBefore use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRead the product packaging.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's allergy alert testing instructions.\u003c\/li\u003e\n\u003cli\u003eFollow professional safety procedures.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eAvoid unnecessary contact with eyes and skin.\u003c\/li\u003e\n\u003cli\u003eDo not use on irritated or damaged scalp unless professional guidance specifically permits it.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's instructions regarding use during pregnancy or other special circumstances.\u003c\/li\u003e\n\u003cli\u003eKeep colour products away from children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e ME+ technology reduces the risk of developing a new allergy to hair colour in eligible users; it does not eliminate the possibility of an allergic reaction.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eBuying Guide\u003c\/h1\u003e\n\u003ch2\u003eWhich Vibrant Reds shade should I choose?\u003c\/h2\u003e\n\u003cp\u003eStart with the \u003cstrong\u003edesired tonal direction\u003c\/strong\u003e, then assess the starting level.\u003c\/p\u003e\n\u003ch3\u003eChoose a red-focused shade when:\u003c\/h3\u003e\n\u003cp\u003eYou want a clearly red result.\u003c\/p\u003e\n\u003ch3\u003eChoose copper-red when:\u003c\/h3\u003e\n\u003cp\u003eYou want a brighter, warmer result with copper influence.\u003c\/p\u003e\n\u003ch3\u003eChoose mahogany when:\u003c\/h3\u003e\n\u003cp\u003eYou want a deeper red-brown result.\u003c\/p\u003e\n\u003ch3\u003eChoose red-violet when:\u003c\/h3\u003e\n\u003cp\u003eYou want red with a more violet-influenced character.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat size is the tube?\u003c\/h2\u003e\n\u003cp\u003eEach listed product is supplied in a \u003cstrong\u003e60ml tube\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis professional format is convenient for individual colour services and allows colourists to maintain an organised shade inventory.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eKey Benefits\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent colour format\u003c\/li\u003e\n\u003cli\u003e60ml tube\u003c\/li\u003e\n\u003cli\u003eDedicated Vibrant Reds colour family\u003c\/li\u003e\n\u003cli\u003eMultiple red tonal directions\u003c\/li\u003e\n\u003cli\u003eCopper and copper-red options\u003c\/li\u003e\n\u003cli\u003eMahogany options\u003c\/li\u003e\n\u003cli\u003eRed-violet options\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon formulation\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ colour system\u003c\/li\u003e\n\u003cli\u003eDesigned for customised colour services\u003c\/li\u003e\n\u003cli\u003eSuitable for use as part of professional colour formulations\u003c\/li\u003e\n\u003cli\u003eIdeal for salons building a versatile red colour inventory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003ePros \u0026amp; Considerations\u003c\/h1\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eAdvantages\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eConsiderations\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroad red tonal range\u003c\/td\u003e\n\u003ctd\u003eRequires professional colour knowledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMultiple depth options\u003c\/td\u003e\n\u003ctd\u003eFinal result depends on starting canvas\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e60ml professional format\u003c\/td\u003e\n\u003ctd\u003eDeveloper must be selected correctly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRed, copper, mahogany and violet directions\u003c\/td\u003e\n\u003ctd\u003ePrevious artificial colour can affect results\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuitable for customised formulations\u003c\/td\u003e\n\u003ctd\u003eAllergy testing and safety procedures remain important\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eME+ technology\u003c\/td\u003e\n\u003ctd\u003eME+ does not mean allergy-free\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch1\u003eProfessional vs Home Use\u003c\/h1\u003e\n\u003ch3\u003eProfessional Salon Use\u003c\/h3\u003e\n\u003cp\u003eThis is where the product is most appropriate.\u003c\/p\u003e\n\u003cp\u003eColourists can assess the hair, determine the underlying pigment, select the correct shade and developer, and create a personalised formula.\u003c\/p\u003e\n\u003ch3\u003eHome Colouring\u003c\/h3\u003e\n\u003cp\u003ePermanent professional colour products require considerably more technical knowledge than ready-to-use retail colour kits.\u003c\/p\u003e\n\u003cp\u003eIf you are not trained in professional colour formulation, consult a qualified hair professional rather than attempting a major colour transformation independently.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003ePRODUCT SPECIFICATIONS\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eSpecification\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eWella Professionals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eKoleston Perfect ME+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour Family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVibrant Reds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePermanent Hair Colour Cream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e60ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade Directions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRed, Copper, Mahogany, Red-Violet\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormula System\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eME+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eME+ and Pure Balance Technology\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHair Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSuitable for professional colour services across different hair textures\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHair Colour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDepends on selected shade and starting canvas\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProfessional Use\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePermanent oxidative colour service\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUse the appropriate Wella developer according to current technical instructions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eGrey Coverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDepends on shade and formulation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCountry of Manufacture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eVerify from the individual product packaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCategory\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eProfessional Hair Colour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMarket\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIreland, UK \u0026amp; EU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eFREQUENTLY ASKED QUESTIONS\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003ch2\u003e1. What is Wella Koleston Perfect ME+ Vibrant Reds?\u003c\/h2\u003e\n\u003cp\u003eWella Koleston Perfect ME+ Vibrant Reds is a professional permanent hair colour family designed around red, copper, mahogany and red-violet tonal directions. It is supplied in 60ml tubes and is intended for professional colour formulation. The finished result depends on the selected shade, starting level, existing colour, developer and application technique.\u003c\/p\u003e\n\u003ch2\u003e2. Which Wella Koleston shade gives an intense red result?\u003c\/h2\u003e\n\u003cp\u003eThe Vibrant Reds family contains several red-focused shades, including the supplied 66\/44, 77\/44 and 88\/44 examples. The most appropriate option depends on the client's starting level and desired depth. A professional colourist should assess the canvas before choosing the shade rather than selecting solely from the colour name.\u003c\/p\u003e\n\u003ch2\u003e3. Is Wella Koleston Vibrant Reds permanent hair colour?\u003c\/h2\u003e\n\u003cp\u003eYes. Koleston Perfect is a permanent hair colour system. It should therefore be treated differently from temporary colour masks, direct dyes and semi-permanent conditioners. Correct formulation, developer selection, application and development must follow the current technical instructions for the specific product.\u003c\/p\u003e\n\u003ch2\u003e4. Can Wella Koleston Vibrant Reds be used for copper hair?\u003c\/h2\u003e\n\u003cp\u003eYes, the supplied Vibrant Reds range includes copper-red shades such as 5\/43, 6\/43 and 7\/43. The finished copper appearance depends on the starting level and underlying pigment. A professional colourist can determine which shade or combination is most appropriate for the desired copper intensity.\u003c\/p\u003e\n\u003ch2\u003e5. Can it create mahogany hair?\u003c\/h2\u003e\n\u003cp\u003eThe range includes shades such as 55\/54 and 66\/45 within the supplied keyword strategy, which are positioned towards mahogany\/red tonal results. The final appearance will depend on the starting canvas, existing colour and formulation. Deeper hair can produce a more subdued mahogany result than a lighter base.\u003c\/p\u003e\n\u003ch2\u003e6. Does Wella Koleston Vibrant Reds cover grey hair?\u003c\/h2\u003e\n\u003cp\u003ePermanent colour can form part of a grey-coverage formulation, but coverage depends on several factors, including the selected shade, grey percentage, starting level and formulation. Do not assume every Vibrant Reds shade provides identical grey coverage. Consult the current Wella technical information for the exact shade and service.\u003c\/p\u003e\n\u003ch2\u003e7. What developer should I use with Koleston Perfect Vibrant Reds?\u003c\/h2\u003e\n\u003cp\u003eDeveloper selection depends on the intended colour service, starting level and target. Because incorrect developer selection can produce an unsuitable result, it should not be guessed. Use the current Wella technical documentation for the exact Koleston Perfect shade and intended service.\u003c\/p\u003e\n\u003ch2\u003e8. Does ME+ mean Wella Koleston is allergy-free?\u003c\/h2\u003e\n\u003cp\u003eNo. ME+ should not be described as making permanent hair colour allergy-free. The technology is designed to reduce the likelihood of developing a new allergy to hair colour in eligible users. Appropriate allergy alert testing and professional safety procedures remain essential.\u003c\/p\u003e\n\u003ch2\u003e9. Can I use Vibrant Reds on bleached hair?\u003c\/h2\u003e\n\u003cp\u003eIt can be used as part of a professional colour service on previously lightened hair, but bleached hair may be more porous and can respond differently to colour. A professional assessment is recommended. Strand testing may also be appropriate, particularly where the hair has significant chemical history or uneven porosity.\u003c\/p\u003e\n\u003ch2\u003e10. Can I use Wella Koleston Vibrant Reds over previously coloured hair?\u003c\/h2\u003e\n\u003cp\u003ePrevious artificial colour must be considered before application. Permanent colour should not be treated as a universal method for removing or lifting artificial pigment. A professional colourist should evaluate the existing colour, determine the target and choose an appropriate technical strategy.\u003c\/p\u003e\n\u003ch2\u003e11. What is the difference between red, copper and mahogany?\u003c\/h2\u003e\n\u003cp\u003eRed generally gives a stronger red visual direction. Copper introduces more orange\/golden warmth, while mahogany usually combines red with a deeper brown character. Red-violet introduces violet influence. The exact result depends on the shade code and the hair's underlying pigment.\u003c\/p\u003e\n\u003ch2\u003e12. How can I make red colour last longer?\u003c\/h2\u003e\n\u003cp\u003eColour longevity is influenced by washing frequency, heat, hair porosity and the condition of the fibre. Using suitable colour-care products, limiting excessive heat and following a professional maintenance schedule can help maintain the appearance of the colour between salon appointments.\u003c\/p\u003e\n\u003ch2\u003e13. Is Wella Koleston Perfect Vibrant Reds suitable for salon use?\u003c\/h2\u003e\n\u003cp\u003eYes. Koleston Perfect is a professional colour system and the Vibrant Reds family is particularly useful for colourists creating customised red, copper, mahogany and red-violet services. Professional application is recommended because shade selection and developer choice depend on the client's individual hair history.\u003c\/p\u003e\n\u003ch2\u003e14. Can I mix Vibrant Reds shades together?\u003c\/h2\u003e\n\u003cp\u003eProfessional colourists may formulate colours according to the manufacturer's technical system, but combinations should not be assumed to be suitable simply because two shades belong to the same family. Check current Wella technical documentation before creating a custom formula.\u003c\/p\u003e\n\u003ch2\u003e15. Where can I buy Wella Koleston Perfect ME+ Vibrant Reds 60ml?\u003c\/h2\u003e\n\u003cp\u003eFor Ireland, the UK and EU, purchase from an established professional haircare retailer or authorised stockist where possible. Check the exact shade number, 60ml size, packaging and product details before ordering to ensure you are purchasing the intended Vibrant Reds variant.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"44\/44 – Intense Medium Brown Intense Red","offer_id":58289402511734,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"55\/46 – Intense Light Brown Red Violet","offer_id":58289402544502,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"55\/54 – Intense Light Brown Mahogany Red","offer_id":58289402577270,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"66\/44 – Intense Dark Blonde Intense Red","offer_id":58289402610038,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"66\/46 – Intense Dark Blonde Red Violet","offer_id":58289402642806,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"66\/45 – Intense Dark Blonde Mahogany Red","offer_id":58289402675574,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"77\/43 – Intense Medium Blonde Red Gold","offer_id":58289402708342,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"77\/44 – Intense Medium Blonde Intense Red","offer_id":58289402741110,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"77\/45 – Intense Medium Blonde Mahogany Red","offer_id":58289402773878,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"77\/46 – Intense Medium Blonde Red Violet","offer_id":58289402806646,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"88\/43 – Intense Light Blonde Red Gold","offer_id":58289402839414,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"88\/44 – Intense Light Blonde Intense Red","offer_id":58289402872182,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"88\/45 – Intense Light Blonde Mahogany Red","offer_id":58289402904950,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"88\/46 – Intense Light Blonde Red Violet","offer_id":58289402937718,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"5\/43 – Light Brown Red Gold","offer_id":58289402970486,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"6\/43 – Dark Blonde Red Gold","offer_id":58289403003254,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"7\/43 – Medium Blonde Red Gold","offer_id":58289403036022,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"8\/43 – Light Blonde Red Gold","offer_id":58289403068790,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"7\/4 – Medium Blonde Red","offer_id":58289403101558,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"8\/4 – Light Blonde Red","offer_id":58289403134326,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"6\/45 – Dark Blonde Mahogany Red","offer_id":58289403167094,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"7\/45 – Medium Blonde Mahogany Red","offer_id":58289403199862,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"8\/45 – Light Blonde Mahogany Red","offer_id":58289403232630,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"5\/46 – Light Brown Red Violet","offer_id":58289403265398,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"6\/46 – Dark Blonde Red Violet","offer_id":58289403298166,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":true},{"title":"7\/46 – Medium Blonde Red Violet","offer_id":58289403330934,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":false},{"title":"8\/46 – Light Blonde Red Violet","offer_id":58289403363702,"sku":null,"price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/1606\/9750\/files\/wella-koleston-perfect-me-vibrant-reds-permanent-hair-colour-60ml.jpg?v=1786526882","url":"https:\/\/www.nyxwell.com\/products\/wella-koleston-perfect-me-vibrant-reds-permanent-hair-colour-60ml","provider":"Nyxwell","version":"1.0","type":"link"}