-
Media gallery
Media gallery
Redken Shades EQ Gloss Bonder Inside Demi Permanent Hair Color 60ml Red Violet (RV) | All Shades
- Regular price
- €19,99
- Regular price
-
- Sale price
- €19,99
- Unit price
- / per
Couldn't load pickup availability
Description
Description
Enhance cool berry reflects and safeguard structural integrity with Redken Shades EQ Gloss Bonder Inside Demi Permanent Hair Color 60ml in the Red Violet (RV) tonal family. Designed specifically for salon specialists and discerning clients across Ireland, the United Kingdom, and the European Union, this liquid acidic demi-permanent formula pairs rich violet-red undertones with integrated bond-reinforcing technology.
By incorporating citric acid and taurine directly into the iconic Shades EQ liquid matrix, this formulation fortifies fragile hair fibers during the toning process. It removes the necessity of measuring separate bonding additives, speeding up service delivery while maintaining fiber resilience. Whether creating deep plum hues, vivid orchid tones, or cool burgundy reflections, this acidic gloss smooths the cuticle layer, seals in moisture, and imparts a luminous, glossy finish. Experience rich Red Violet tones that condition and rebuild hair structure simultaneously.
Understanding Redken Shades EQ Gloss Bonder Inside Red Violet (RV)
Redken Shades EQ Gloss Bonder Inside Red Violet (RV) is an all-in-one liquid acidic demi-permanent hair tone and bonding treatment. The Red Violet (RV) family delivers a distinctive blend of cool violet undertones and rich red pigments, producing multifaceted shades such as plum, mahogany, deep berry, burgundy, and orchid.
Unlike alkaline permanent hair dyes that swell the cuticle to lift natural melanin, this acidic liquid gloss operates at a gentle pH level to deposit rich tone without lifting natural base hair. The Bonder Inside variant enhances the established Shades EQ foundation by incorporating pre-dosed structural bond builders into every bottle. This ensures pre-lightened, porous, or delicate hair maintains its strength and elasticity throughout technical colour services.
[Acidic Liquid Base] + [Pre-Dosed Citric Acid & Taurine]
│
▼
┌───────────────────────────────────────────────────────────────┐
│ 1. Seals Outer Cuticle (Low pH Balance) │
│ 2. Rebuilds Broken Disulfide Bonds (Bonding Complex) │
│ 3. Deposits Cool Red-Violet Pigments (Zero Lift / Zero Ammonia)│
└───────────────────────────────────────────────────────────────┘
│
▼
[Luminous, High-Shine Berry Tones with Restored Fiber Strength]
How the Acidic & Bonding Chemistry Works
Chemical lightening, bleaching, and thermal styling weaken internal disulfide bonds within the hair cortex, leaving the cuticle raised, porous, and prone to colour fading.
Acidic pH Balance (Cuticle Sealed)
│
▼
Porosity & Fragility ──► [ Shades EQ Bonder Inside RV ] ──► Fortified Hair Fiber
(Broken Internal Bonds) │ (Sealed Cuticle & Luminous
▼ Red-Violet Pigments)
Citric Acid & Taurine Complex
-
Acidic pH Adjustment: The low-pH formulation brings hair back to its natural acidic range following alkaline chemical processes, laying the cuticle flat for light reflection.
-
Bond Reinforcement: A precise blend of citric acid and taurine penetrates the cortex to rebuild compromised disulfide bonds, eliminating the need for standalone bond-repair additives.
-
Liquid Saturation: The fluid consistency enables rapid absorption and saturation at the shampoo station or styling area, ensuring uniform tonal deposit across varying levels of porosity.
Key Features & Performance Benefits
-
Dual Action Toning and Repair: Combines cool berry pigment deposit with built-in fiber fortification in a single application.
-
Ammonia-Free Formulation: Ensures a comfortable scalp environment and pleasant salon scent without harsh chemical fumes.
-
Zero Lift Performance: Deposits tone without altering natural underlying bases, preventing unwanted warm brassiness on uncoloured hair.
-
Cuticle Smoothing & High Shine: Closes raised cuticles to seal in pigment and reflect light for a mirror-like sheen.
-
Multifaceted Red Violet Spectrum: Ranging from deep mahogany-plum to bright violet-red, providing broad creative possibilities.
-
Efficient Salon Workflow: Removes additional measuring, mixing, and cost calculations required for separate bond-building additives.
Tonal Breakdown & Application Scenarios
| Tonal Code | Shade Profile / Reflection | Primary Tonal Character | Ideal Usage Scenario |
| 05RV | Sangria / Deep Berry Plum | Mahogany Violet-Red | Adding rich burgundy undertones to medium and dark brown bases. |
| 06RV | Violet Rose / Vibrant Magenta | Balanced Cool Red-Violet | Creating vivid berry tones on lightened, pre-bleached hair. |
| 07RV | Radiant Orchid / Sheer Plum | Sheer Orchid Violet | Refreshing faded reddish-purple lengths and mid-tones. |
| 09RV | Berry Frost / Cool Lavender Blush | Sheer Pale Red-Violet | Neutralising warm golden undertones on blonde levels with a cool blush. |
Ingredient Profile & Chemical Overview
Notice: Formulation details are subject to updates by the manufacturer. Please review physical packaging for exact batch listings prior to service.
-
Base Constituents: Aqua/Water/Eau, Isopropyl Alcohol, Sodium C14-16 Olefin Sulfonate, Deceth-3, Propylene Glycol, Oleic Acid, Oleyl Alcohol, PPg-2 Methylether.
-
Bond-Building & Conditioning Complex: Citric Acid, Taurine, Wheat Amino Acids, Hydrolyzed Soy Protein, Erythorbic Acid.
-
Colorant Compounds: May contain 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 4-Amino-2-Hydroxytoluene, 2-Methyl-5-Hydroxyethylaminophenol, 5-Amino-6-Chloro-o-Cresol, p-Aminophenol.
Step-by-Step Professional Application Protocol
[Step 1: Preparation] ──► Wash with Clarifying Shampoo & Towel-Dry
│
▼
[Step 2: Mixing] ──► 1 Part RV Gloss : 1 Part Processing Solution (1:1)
│
▼
[Step 3: Application] ──► Saturate Hair Thoroughly (Damp or Dry Hair)
│
▼
[Step 4: Timing] ──► Process 20 Minutes at Room Temperature (No Heat)
│
▼
[Step 5: Completion] ──► Rinse Thoroughly, Shampoo & Condition
-
Hair Preparation: Wash hair thoroughly using a clarifying shampoo to remove styling residues and mineral deposits. Towel-dry uniformly so hair is slightly damp, or dry completely for stronger pigment absorption.
-
Mixing Ratio: Combine equal parts of Redken Shades EQ Bonder Inside Red Violet with Redken Shades EQ Processing Solution in a 1:1 ratio.
-
Example: Mix 60ml of Redken Shades EQ Bonder Inside RV with 60ml of Processing Solution using an electronic scale.
-
-
Application: Apply using an applicator bottle or traditional bowl and tint brush. Ensure saturation from roots to ends for seamless, streak-free colour delivery.
-
Processing Time: Allow the colour to process for 20 minutes at room temperature. Heat is not recommended, as artificial heat disrupts balance and leads to uneven tone distribution.
-
Rinsing & Finishing: Rinse thoroughly with lukewarm water until runoff is clear. Follow with a colour-protecting, sulfate-free shampoo and conditioner.
Professional Formulation Tips
-
Maintain Room Temperature: Do not place clients under heated dryers or processing lamps. The formulation relies on precise room-temperature oxidation.
-
Accurate Measurement: Use a digital scale to mix exact 1:1 proportions. Incorrect liquid ratios alter pH levels and affect processing consistency.
-
Diluting Pigment Depth: To soften intense red-violet tones without changing processing pH or bond protection, mix the RV shade with Shades EQ Bonder Inside Crystal Clear.
-
Managing High Porosity: Apply first to healthier roots, then pull through porous ends during the final 5–10 minutes of processing to prevent over-saturation of cool tones.
Post-Service Care & Colour Maintenance
-
Use Sulfate-Free Cleansers: Recommend sulfate-free, colour-safe shampoos to prevent premature fading of cool red and violet pigments.
-
Cool Water Rinsing: Instruct clients to wash hair with cool or lukewarm water to keep the cuticle layer closed and prevent tone wash-out.
-
Thermal Protection: Apply a heat-protectant leave-in treatment prior to using blow dryers, straighteners, or curling irons to safeguard red-violet tones against thermal degradation.
Safety Information, Warnings & Common Application Errors
-
Patch Testing Required: Always conduct a skin allergy test 48 hours prior to application, regardless of previous colour treatments.
-
Protective Gear: Wear suitable disposable gloves during preparation, application, and rinsing. Avoid eye contact; rinse immediately with water if product contacts the eyes.
-
Use Dedicated Developers Only: Do not mix this formula with hydrogen peroxide developers higher than 2% / 7 Volume. High-volume developers destroy the low-pH balance and cause uneven base shifting.
-
Metallic Dyes Caution: Do not apply over hair treated with compound henna or metallic salts.
Product Pros & Considerations
Advantages
-
Integrated bonding technology protects hair structure without extra additives.
-
Low-pH acidic formula smooths the cuticle layer for high light reflection.
-
Zero lift performance prevents base shifting on natural hair.
-
Fluid liquid consistency allows quick saturation at the shampoo station.
-
Delivers rich berry, plum, and violet-red hues with seamless fading.
Considerations
-
Requires official Redken Shades EQ Processing Solution for accurate performance.
-
Designed for tone deposit and gray blending, not 100% opaque gray coverage.
-
Cool red-violet pigments require sulfate-free home care to prevent fading.
SECTION 3: PRODUCT SPECIFICATIONS TABLE
| Feature / Attribute | Product Details |
| Brand | Redken 5th Avenue NYC |
| Collection | Shades EQ Gloss Bonder Inside |
| Product Type | Liquid Acidic Demi-Permanent Hair Colour / Toner |
| Size | 60ml / 2 fl. oz. e |
| Colour Family | Red Violet (RV) - Plum, Mahogany, Berry, Violet-Red |
| Hair Type | All hair textures (Fine, Medium, Coarse, Sensitised, Lightened) |
| Technology | Citric Acid & Taurine Complex (Built-In Bonder) |
| Country of Manufacture | USA / EU (Verify physical bottle for specific batch details) |
| Professional Use | Designed for licensed colorists & salon environments |
| Application Format | Liquid Gloss (1:1 Mix Ratio with Processing Solution) |
| Category | Hair Care > Hair Colour > Demi-Permanent Hair Colour |
SECTION 4: ALTERNATIVE PRODUCT COMPARISON TABLE
| Feature / Performance | Redken Shades EQ Bonder Inside RV (60ml) | Standard Redken Shades EQ Gloss | Traditional Cream Demi-Permanent |
| Built-In Bond Builder | Yes (Citric Acid & Taurine) | No (Requires separate additive) | Rare (Varies by manufacturer) |
| pH Chemistry | Acidic (Cuticle Closing) | Acidic (Cuticle Closing) | Alkaline or Mildly Alkaline |
| Natural Base Lifting | Zero Lift (Deposit Only) | Zero Lift (Deposit Only) | Partial Lift Possible (0.5 - 1 Level) |
| Product Consistency | Fluid Liquid Gloss | Fluid Liquid Gloss | Rich Cream Emulsion |
| Processing Time | 20 Minutes (Room Temp) | 20 Minutes (Room Temp) | 20 to 30 Minutes |
| Primary Use Case | Fragile or lightened hair needing tone & bond repair | Normal to porous hair needing tone refresh | Base blending and heavier root coverage |
SECTION 5: FREQUENTLY ASKED QUESTIONS (14 FAQs)
What is Redken Shades EQ Red Violet?
Redken Shades EQ Red Violet (RV) is an acidic demi-permanent liquid hair gloss that blends cool violet and warm red undertones. It creates mahogany, plum, burgundy, and berry tones while conditioning the hair fiber. The Bonder Inside version contains pre-dosed citric acid and taurine to rebuild damaged structural hair bonds during the colouring process.
Is Redken Shades EQ demi permanent?
Yes, Redken Shades EQ is an acidic demi-permanent liquid colour. It deposits pigment on the outer cuticle and cortex layers without lifting natural hair color. Because it contains no ammonia, it fades gradually over time without leaving harsh demarcation lines as the hair grows out.
How long does Redken Shades EQ last?
Redken Shades EQ typically lasts between 15 and 24 washes. Total longevity depends on hair porosity, wash frequency, water temperature, and home care routines. Using professional sulfate-free shampoos and cool water helps extend pigment longevity and maintain shine.
Can Redken Shades EQ tone red hair?
Yes, Redken Shades EQ effectively tones red, mahogany, and copper hair. The Red Violet (RV) shade family is formulated to enhance cool berry undertones, neutralise unwanted brassy yellow tones, and add depth to warm or faded red hair.
What is the best Redken gloss for red hair?
The choice depends on the desired reflection. For cool mahogany, plum, or burgundy tones, the Red Violet (RV) series is ideal. For warm terracotta or orange-red reflections, the Copper Red (CR) or pure Red (R) families are recommended.
What is the best demi permanent red hair colour?
Redken Shades EQ Gloss Bonder Inside is widely regarded as an industry standard. Its acidic formula smooths the cuticle layer to maximize shine, while its integrated bonding complex repairs hair bonds during application, making it ideal for delicate hair.
What defines a professional red hair gloss?
A professional red hair gloss is an acidic, deposit-only formulation designed to refresh faded tones, neutralize brassiness, and seal the cuticle without lifting the hair's natural base. It provides vibrant tone deposit and high shine without causing chemical damage.
What is the best salon hair gloss for red hair?
Salon specialists frequently choose Redken Shades EQ Gloss Bonder Inside due to its zero-lift action, precise tonal options, and integrated bond protection. It delivers predictable colour results while fortifying weakened hair strands in a single 20-minute service.
How to use Redken Shades EQ?
Mix Redken Shades EQ Gloss Bonder Inside in a 1:1 ratio with Redken Shades EQ Processing Solution. Apply evenly to damp or dry hair using an applicator bottle or tint brush. Allow it to process at room temperature for 20 minutes, then rinse thoroughly and shampoo.
Does Redken Shades EQ damage hair?
No, Redken Shades EQ does not damage hair. Its ammonia-free, acidic formula operates at a low pH level to keep the cuticle closed. The Bonder Inside formulation actively strengthens fragile hair fibers by reinforcing internal bonds during the service.
Can I use Redken Shades EQ after bleaching?
Yes, Redken Shades EQ Bonder Inside is ideal for use immediately after bleaching or highlighting. Its acidic formula restores hair to its optimal pH level, while the built-in bond builder repairs internal hair structure stressed during the lightening process.
What is the best Redken colour for burgundy hair?
The Red Violet (RV) tonal family—such as shades 05RV or 06RV—is ideal for achieving burgundy hair. These shades combine rich red bases with cool violet undertones to deliver deep plum and burgundy tones.
What is the best Red Violet hair gloss?
Redken Shades EQ Gloss Bonder Inside in the Red Violet (RV) range is a top-tier choice. It pairs deep berry, plum, and orchid pigments with citric acid and taurine bond protection, delivering vibrant colour and structural reinforcement simultaneously.
What is the benefit of a professional salon gloss for red hair?
A professional salon gloss restores lost vibrancy, seals the cuticle layer, and neutralises off-tones without causing structural damage. The acidic environment enhances light reflection, leaving hair smooth, conditioned, and noticeably glossier after treatment.
SECTION 6: IMAGE SEO METADATA
-
Image File Name:
redken-shades-eq-bonder-inside-60ml-red-violet-rv.jpg -
Image Title: Redken Shades EQ Gloss Bonder Inside 60ml - Red Violet (RV) Series
-
Image ALT Text: Bottle of Redken Shades EQ Gloss Bonder Inside 60ml demi-permanent hair colour in Red Violet RV shade isolated on a white background.
-
Image Caption: Redken Shades EQ Gloss Bonder Inside 60ml Red Violet (RV) delivers cool berry reflections and built-in bond protection.
-
Image Description: High-definition product photograph of the Redken Shades EQ Gloss Bonder Inside 60ml bottle in Red Violet (RV), showcasing clear dosage indicators and distinct label branding set against an isolated, clean white backdrop.
-
Pinterest Description: Enhance plum, burgundy, and berry tones with Redken Shades EQ Bonder Inside 60ml Red Violet (RV)! Protect hair bonds while depositing rich, high-shine red-violet tones. Ideal for salons across Ireland & the UK. #Redken #ShadesEQ #RedViolet #HairToner #SalonSupply #BeautyMaxPro
-
Open Graph Image Description: Redken Shades EQ Gloss Bonder Inside 60ml Red Violet (RV) bottle displayed alongside rich plum and burgundy tonal swatches.
Shipping and Returns
Shipping and Returns
Return Policies
Return Policies

Have a question?
Notified by email when this product becomes available
You may also like
F.A.Q.
Explore additional details in our FAQ sectionTo place an order, simply browse our online store and add the desired items to your shopping cart. Proceed to the checkout page, where you'll enter your shipping and payment details. Once confirmed, your order will be processed, and you'll receive a confirmation email.
We accept various payment methods, including credit/debit cards (Visa, MasterCard, American Express), PayPal, and other secure online payment gateways. Some regions may have additional local payment options available.
- Yes, we do offer international shipping to many countries. During the checkout process, you can select your country to check for shipping availability and associated costs.
- Shipping times depend on your location and the shipping method chosen. Generally, we strive to process orders within 1-3 business days, but actual delivery times may vary. During checkout, you'll be provided with an estimated delivery date.
