Wella Koleston Perfect ME+ Deep Browns Permanent Hair Colour 60ml is a professional permanent colour cream designed for creating sophisticated brunette results, from deep chocolate and intense brown to cooler ash-influenced and warmer dimensional tones.

The Deep Browns family provides colourists with a versatile palette for brunette transformations, root colour and tonal refinement. Available in multiple shade directions, including brown, ash brown, mahogany and golden brown families, it can be selected according to the client's starting level, target shade and desired tonal character.

For salon use, shade selection and developer choice should always be based on professional colour assessment and the current Wella technical instructions.

Wella Koleston Perfect ME+ Deep Browns 60ml

When a brunette colour needs depth without looking flat, the choice of tonal direction becomes just as important as the level.

Wella Koleston Perfect ME+ Deep Browns Permanent Hair Colour 60ml gives professional colourists a dedicated palette for developing rich brunette results across different tonal directions. Depending on the selected shade, the range can be used to create deep brown, chocolate-inspired, ash brown, mahogany and golden brunette effects.

It is particularly relevant for salon colourists who need a permanent colour system capable of supporting repeatable brunette formulations and customised colour work.

At a glance

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What Are Wella Koleston Perfect Deep Browns?

The Deep Browns family is intended for clients looking for brunette colour with greater tonal character than a simple flat brown.

Within the wider shade selection, colourists can work with different tonal directions. For example:

• /7 shades can be associated with rich brown tonal direction.
• /71 shades provide an ash-brown direction.
• /73 shades introduce a golden-brown character.
• /75 shades provide a mahogany-influenced brunette direction.
• /77 shades are designed around intense brunette depth.

The exact result depends on the selected shade, starting colour, hair condition, developer, application technique and underlying pigment.

Important: shade numbering and tonal interpretation should always be checked against the current Wella professional shade chart and technical documentation before formulation.

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Why Choose Deep Browns for Brunette Colour?

Brown hair can look very different depending on its underlying pigment and tonal balance.

A neutral brown may appear understated and natural. A warmer brown can create a richer, more luminous effect, while an ash-influenced brown can help produce a cooler brunette appearance.

Deep Browns gives colourists options for working with those differences rather than treating every brunette as the same colour.

Key advantages

• Professional permanent colour format
• 60ml tube format
• Multiple brunette tonal directions
• Suitable for salon colour formulation
• Options for warmer and cooler brunette results
• Useful for root and regrowth colour services
• Can be incorporated into customised professional formulations
• Part of the Koleston Perfect ME+ colour system
• Suitable for professional colourists seeking consistent formulation options

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Deep Browns Shade Families

/77 — Intense Brown

The /77 direction is useful when a particularly rich brunette character is required.

Potential applications include:

• Deep chocolate-inspired brunette
• Rich dark brown
• Intense brunette colour
• Deepening an existing brunette
• Creating greater tonal density

Examples include:

4/77, 5/77 and 6/77

The appropriate level should be selected according to the client's existing colour and desired result.

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/71 — Ash Brown

The /71 direction combines brunette depth with a cooler ash influence.

Examples include:

• 4/71
• 5/71
• 6/71

These shades may be considered when a cooler brunette character is desired.

A professional consultation is important because underlying warmth differs according to starting level, previous colour and hair history.

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/73 — Golden Brown

The /73 family provides a warmer golden-brown direction.

Examples include:

• 6/73
• 7/73

This tonal direction can be useful for creating softer, warmer brunette results where a golden character is desired.

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/75 — Mahogany Brown

The /75 family brings a more expressive mahogany direction to brunette colour.

Examples include:

• 5/75
• 6/75

Mahogany can add visible warmth and richness to brunette formulations and can be particularly useful when a brown result needs additional tonal personality.

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Who Is Wella Koleston Perfect Deep Browns For?

Professional hair colourists

This is the primary audience for the product. The 60ml tube format is convenient for salon colour services and professional formulation.

Salon owners

Deep Browns shades can form part of a professional colour inventory for brunette transformations, root services and customised colour work.

Experienced colour professionals

The range allows trained colourists to select tonal directions according to:

1. Existing hair level
2. Artificial colour history
3. Natural underlying pigment
4. Target level
5. Desired tonal result
6. Grey percentage
7. Hair condition
8. Developer requirement

Home users

Permanent professional colour systems should not be treated like ordinary retail box dye. If you are not trained in professional hair colour formulation, consultation with a qualified colourist is the safer approach.

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Suitable Hair Types

The product is intended for hair colouring, rather than being a hair-care treatment.

It may be considered for:

• Natural hair
• Previously coloured hair
• Brunette hair
• Dark blonde-to-brown transformations
• Grey or white hair where the chosen formulation is appropriate
• Root regrowth
• Brunette colour maintenance

However, previous chemical services can significantly affect colour development.

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Suitable Hair Colours

Deep Browns can be relevant to:

• Dark blonde
• Light brown
• Medium brown
• Dark brown
• Existing brunette colour
• Grey-containing hair
• Previously coloured brunette hair

The final result cannot be predicted from the shade name alone.

Colourist tip: Always assess the existing level and artificial pigment before selecting a permanent colour shade.

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How the Colour System Works

Permanent hair colour involves a chemical process that changes the hair's colour rather than simply coating it with temporary pigment.

The outcome is influenced by several variables:

Starting level → underlying pigment → target level → shade direction → developer → processing → hair condition

That is why two clients using the same shade can achieve different results.

For example, a 5/71 applied to different starting bases may produce noticeably different brunette results depending on the existing pigment and previous colour history.

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Wella ME+ Technology

Koleston Perfect ME+ incorporates ME+ technology, a technology developed within the Koleston Perfect permanent colour system.

Because hair colour chemistry can cause allergic reactions, professional colour services require appropriate allergy-alert procedures.

Important safety point

ME+ does not mean that an allergic reaction is impossible.

It should not be described as an allergy-proof or risk-free hair dye.

Clients must follow the manufacturer's allergy-alert and safety instructions, including any required skin testing procedure.

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Pure Balance Technology

Koleston Perfect also incorporates Pure Balance Technology.

The technology is part of the formulation system designed around the colouring process.

For professional use, colourists should rely on current Wella technical documentation for the precise chemistry, application requirements and permitted formulation practices.

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Developer Selection

Developer selection is one of the most important parts of professional permanent colour formulation.

Do not select developer simply because a particular shade is being used.

The correct choice depends on factors such as:

• Desired level
• Starting level
• Whether lift is required
• Grey coverage requirements
• Hair condition
• Existing artificial colour
• Desired result
• Manufacturer technical instructions

Professional recommendation

Use the appropriate Wella developer specified for the Koleston Perfect system and follow the current manufacturer's technical instructions for the selected shade and service.

Do not improvise developer ratios or processing times.

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Professional Colour Consultation

Before using a Deep Browns shade, assess:

1. Existing colour

Determine whether the hair is:

• Natural
• Previously coloured
• Highlighted
• Bleached
• Colour-corrected
• Grey or white

2. Level

Identify the current depth before choosing the target shade.

3. Underlying warmth

Brown hair contains underlying pigment that can influence the final result.

4. Porosity

Porous areas can absorb colour differently from healthier sections.

5. Previous chemical services

A colour history can dramatically change the expected result.

6. Target

Ask whether the client wants:

• Cool brunette
• Neutral brunette
• Chocolate brunette
• Golden brown
• Mahogany
• Deep intense brown

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Grey Coverage Considerations

Grey coverage requires formulation based on the client's grey percentage, target level and selected shade.

Do not assume that every Deep Browns shade will independently provide the same grey result.

For clients with significant grey or resistant white hair, professional formulation should follow the current Wella technical guidance for the relevant shade family.

Important

Never promise 100% grey coverage solely because a product is a permanent colour.

Coverage depends on formulation, shade selection, application, hair characteristics and the manufacturer's recommended procedure.

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How to Use

Always follow the current official Wella technical instructions supplied with the product.

A professional colour service generally involves:

1. Carry out the required allergy-alert procedure.
2. Assess the client's hair and colour history.
3. Select the appropriate Deep Browns shade.
4. Select the appropriate Wella developer.
5. Prepare the colour according to current technical instructions.
6. Apply using an appropriate professional technique.
7. Observe the manufacturer's specified processing procedure.
8. Emulsify and rinse appropriately.
9. Complete the service with suitable aftercare.

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Professional Mixing Guide

Because developer ratios and application procedures can vary by shade and service, the exact mixing ratio should be verified against the current Wella technical documentation for the chosen Koleston Perfect shade.

This is particularly important when working with:

• Grey coverage
• Regrowth
• Virgin hair
• Previously coloured hair
• Colour correction
• Different levels of lift

Do not rely on a generic ratio copied from another colour system.

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Common Professional Mistakes

Choosing by shade name alone

A shade called "brown" does not tell you how it will behave on every starting level.

Ignoring artificial pigment

Permanent colour does not simply remove previously deposited artificial colour in the same way as lightener.

Treating porous hair like virgin hair

Porous lengths may take colour differently from healthy roots.

Using the wrong developer

Developer selection should be based on the intended service rather than guesswork.

Skipping allergy-alert procedures

Professional colour services require appropriate safety procedures.

Applying one formula from root to ends automatically

Different areas may have different levels, porosity and colour history.

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Professional Tips for Brunette Results

For a cooler brunette

Consider an ash-influenced direction such as the /71 family, provided it is appropriate for the starting level and target.

For a richer brunette

An intense brown direction such as /77 can be considered when the target requires greater depth.

For warmth

The /73 direction can provide a golden brunette character.

For expressive brunette colour

The /75 family can introduce a mahogany influence.

The final formulation should always be determined by the colourist after assessing the client's hair.

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Deep Browns vs Other Brunette Directions

These descriptions are tonal guides rather than guaranteed colour outcomes.

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Deep Browns vs Standard Natural Browns

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Deep Browns vs Fashion Colour

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Pros & Considerations

Advantages

• Professional 60ml format
• Dedicated brunette shade family
• Multiple tonal directions
• Suitable for customised salon formulations
• Part of the Koleston Perfect ME+ system
• Useful for brunette transformations and maintenance
• Options ranging from cooler ash brown to warmer brunette tones

Considerations

• Professional colour knowledge is recommended
• Developer must be selected correctly
• Existing artificial colour affects results
• Grey coverage depends on formulation
• Allergy-alert procedures are essential
• Exact technical instructions should be checked before application
• Final colour varies according to starting hair and condition

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Storage

Keep the product stored according to the manufacturer's packaging instructions.

General professional storage principles include:

• Keep away from excessive heat.
• Keep the tube securely closed when not in use.
• Avoid contamination of unused product.
• Keep away from children.
• Follow the manufacturer's storage and disposal instructions.

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Safety Information

This is a professional permanent hair colour product.

Before use:

• Read the packaging and professional instructions.
• Follow the manufacturer's allergy-alert procedure.
• Avoid contact with eyes.
• Use appropriate protective equipment during professional application.
• Do not use on irritated or damaged scalp.
• Follow all current manufacturer safety instructions.
• Seek professional advice if the client has a history of reactions to hair colour.

ME+ reduces the risk of developing a new allergy to hair colour ingredients; it does not eliminate the possibility of an allergic reaction.

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Buying Guide

Choose Wella Koleston Perfect ME+ Deep Browns 60ml when you need a professional permanent colour from a brunette-focused shade family.

Before ordering, check:

Shade

Confirm the exact code, such as 4/71, 5/71, 6/71, 4/77, 5/77, 6/77, 5/75, 6/75, 6/73 or 7/73, where applicable.

Quantity

Each tube contains 60ml.

Developer

Developer is normally purchased separately unless supplied as part of a bundle.

Professional suitability

Make sure the person applying the colour understands professional permanent hair-colouring procedures.

Authenticity

Purchase from a reputable professional hair-care retailer and check the packaging before use.

PRODUCT SPECIFICATIONS

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FREQUENTLY ASKED QUESTIONS

1. What is Wella Koleston Perfect ME+ Deep Browns?

Wella Koleston Perfect ME+ Deep Browns is a professional permanent hair colour family designed for brunette colour services. It includes different tonal directions, allowing colourists to create results ranging from cooler ash brown to warmer golden or mahogany-inspired brunettes. Each shade should be selected according to the client's starting level, colour history and desired result.

2. What size is Wella Koleston Perfect Deep Browns?

The product is supplied in a 60ml tube. This format is designed for professional colour services and allows colourists to measure product according to their chosen formulation and application technique.

3. Which Wella Koleston shade is best for a cool brunette?

The appropriate choice depends on the starting level and target result. The /71 family is associated with an ash-brown tonal direction and may be considered when a cooler brunette is required. A professional colourist should assess underlying pigment before selecting the exact shade.

4. What are Wella Koleston 4/77, 5/77 and 6/77?

These are Deep Browns shades within the /77 tonal direction. They represent different depth levels within the brunette family. The correct shade should be selected according to the client's existing level and desired depth rather than choosing solely from the shade number.

5. Can Wella Koleston Deep Browns cover grey hair?

Permanent colour can be used in grey-coverage services, but coverage depends on the chosen shade, grey percentage, hair characteristics, formulation and application procedure. For significant or resistant grey, follow Wella's current technical guidance rather than assuming that every Deep Browns shade provides identical coverage.

6. Can I use Wella Koleston Deep Browns on previously coloured hair?

Previously coloured hair requires careful assessment. Existing artificial pigment can affect the final result, and permanent colour should not be assumed to remove previously deposited colour. A professional colourist should evaluate the hair history before deciding on the appropriate formulation.

7. Which developer should I use with Wella Koleston Deep Browns?

Developer selection depends on the intended service, starting level, desired result and whether lift or grey coverage is required. Use the appropriate Wella developer and follow the current technical instructions for the selected shade rather than applying a generic developer ratio.

8. Is Wella Koleston Perfect ME+ allergy-free?

No. ME+ should not be described as allergy-free. The technology is designed to reduce the risk of developing a new allergy to hair colour ingredients, but an allergic reaction remains possible. The manufacturer's allergy-alert and safety procedures must still be followed.

9. Can I mix Deep Browns shades together?

Professional colourists may formulate colours using compatible shades where permitted by the manufacturer's technical guidance. However, mixing should be based on colour theory, starting level, desired result and the current Wella formulation instructions. Do not combine products simply because their shade names appear compatible.

10. Is Wella Koleston Deep Browns suitable for chocolate brown hair?

The Deep Browns family can be suitable for creating rich brunette results, including chocolate-inspired tones, depending on the selected shade and starting base. The final appearance is influenced by the underlying pigment and formulation, so the exact shade should be chosen after assessing the hair.

11. What is the difference between /71 and /77?

Both are brunette tonal directions but have different colour characteristics. /71 represents an ash-brown direction, while /77 is associated with a more intense brown character. The appropriate option depends on whether the target requires cooler tonal refinement or greater brunette intensity.

12. Can Wella Koleston Deep Browns be used on blonde hair?

It can be used in professional colour services where the desired result involves moving blonde hair towards brunette, but the formulation needs to account for the starting level and underlying pigment. On significantly lightened hair, porosity and colour history are especially important.

13. Is Wella Koleston Deep Browns a permanent hair dye?

Yes. Koleston Perfect is a professional permanent hair colour system. It is designed for permanent colour services rather than temporary colour refreshing. Professional application, correct developer selection and appropriate technical procedures are essential.

14. Where can I buy Wella Koleston Deep Browns 60ml?

Look for the product through an established professional hair-care retailer supplying authentic Wella products. When purchasing online in Ireland, the UK or the EU, check the exact shade code, tube size and current packaging before ordering.