Wella Koleston Perfect ME+ Rich Naturals Permanent Hair Colour 60ml is designed for professional colourists who want sophisticated, dimensional results rather than a flat, single-tone finish. The Rich Naturals family combines different tonal directions—including ash, gold, pearl and cendre nuances—within a permanent colour system, allowing colourists to create personalised blonde and natural-looking results.

The 60ml professional colour cream is intended to be used as part of the appropriate Wella colour formulation system, with the developer and mixing method selected according to the desired result, starting level and hair condition.

Whether you are creating a refined cool blonde, a softly warm natural tone or a multidimensional colour formulation, the Rich Naturals range gives colourists a broad tonal palette to work from.

When a client wants blonde or natural-looking colour with more character than a straightforward base shade can provide, tonal nuance becomes important.

Wella Koleston Perfect ME+ Rich Naturals is a professional permanent hair colour range developed around this idea. Rather than relying solely on a conventional natural base, the collection incorporates different tonal directions to help colourists create sophisticated colour results with depth and visual dimension.

Available in a selection of 60ml professional colour tubes, the range can be used within salon colour formulations where controlled tonal results are required.

Professional colour note: Final colour depends on the starting level, underlying pigment, hair porosity, previous colour, developer selection, formulation and processing. Always follow the current manufacturer's technical instructions for the specific shade.

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What Is Wella Koleston Perfect ME+ Rich Naturals?

Wella Koleston Perfect ME+ Rich Naturals is a permanent professional hair colour collection within the Koleston Perfect family.

The Rich Naturals concept is particularly useful when the desired result requires more tonal sophistication than a simple natural shade.

Depending on the shade selected, the colour palette can include nuances associated with:

• Ash
• Gold
• Pearl
• Cendre
• Other refined tonal directions within the Rich Naturals collection

This makes the range relevant for professional colourists working on personalised blonde, natural and grey-blending formulations.

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Why Choose Rich Naturals?

Natural-looking hair colour does not necessarily mean a completely neutral result.

A blonde can have a subtle pearl reflection. A natural tone can contain controlled warmth. A cooler result can incorporate ash or cendre nuances without appearing excessively grey.

That tonal balance is where a professional colour system becomes particularly useful.

Rich Naturals can be considered when you want:

• A more dimensional blonde result
• Refined tonal variation
• Natural-looking colour with a visible secondary reflect
• Cool, neutral or warmer blonde directions
• Customisable salon formulations
• Permanent colour rather than temporary colour
• Professional grey-colour services
• Consistent tube-based salon colour preparation

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Key Features

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Understanding the Rich Naturals Tonal Concept

One of the most important aspects of professional colour formulation is understanding that a shade code represents more than simply "light blonde" or "dark blonde".

The first number generally communicates the depth or level, while the number or numbers following the slash indicate the tonal direction.

For example, a professional colourist may encounter tonal families such as:

/1 — Ash Direction

Ash-oriented shades are generally selected when a cooler visual result is wanted.

They can be useful when the formulation needs a cooler character rather than a distinctly warm finish.

/3 — Gold Direction

Gold shades introduce a warmer, richer blonde character.

They can be useful where the desired result needs warmth, softness and a golden reflect.

/8 — Pearl Direction

Pearl-oriented shades can provide a refined cool-iridescent character.

These shades may be considered where the colourist wants something softer and more luminous than a straightforward ash result.

/9 — Cendre Direction

Cendre represents another sophisticated cool tonal direction and can be incorporated into formulations where a refined, understated result is required.

Important: Shade interpretation and exact colour behaviour should always be checked against the current Wella technical shade chart before professional application.

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Popular Rich Naturals Search Terms & Shade References

Customers frequently search for individual Rich Naturals shades rather than the collection as a whole.

Common search phrases include:

• Wella Koleston Perfect 7/1
• Wella Koleston Perfect 8/1
• Wella Koleston Perfect 9/1
• Wella Koleston Perfect 10/1
• Wella Koleston Perfect 6/3
• Wella Koleston Perfect 7/3
• Wella Koleston Perfect 8/3
• Wella Koleston Perfect 7/18
• Wella Koleston Perfect 8/96
• Wella Koleston Perfect 9/38

Because shade availability and current shade catalogues can change, the live variant selector and current manufacturer documentation should be treated as the definitive reference for available shades and shade descriptions.

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Who Is Wella Koleston Perfect Rich Naturals For?

Professional Hairdressers

The range is particularly suited to:

• Salon colourists
• Independent hairdressers
• Colour specialists
• Hair salons
• Mobile professional colourists
• Beauty professionals with appropriate colour training

It is designed for use as part of a professional permanent colour system rather than as an ordinary ready-to-use retail hair dye.

Experienced Home Colour Users

Customers who already have professional colour knowledge may also search for individual Koleston shades.

However, permanent oxidative hair colour requires appropriate technical knowledge, allergy precautions, formulation skills and correct developer selection.

For inexperienced users, professional salon application is the safer approach.

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Suitable Hair Types

Koleston Perfect Rich Naturals can be relevant to a wide range of hair types where permanent colour is professionally appropriate.

Potential applications include:

• Straight hair
• Wavy hair
• Curly hair
• Coarse hair
• Medium-textured hair
• Fine hair
• Naturally blonde hair
• Naturally brown hair
• Previously coloured hair, subject to professional assessment

The important consideration is not simply hair texture.

The colourist should assess:

1. Current level
2. Existing artificial colour
3. Natural regrowth
4. Porosity
5. Previous chemical services
6. Condition
7. White/grey percentage
8. Desired result
9. Underlying pigment

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Suitable Hair Colours

Rich Naturals can be considered for formulations involving:

• Natural blonde hair
• Dark blonde hair
• Light brown hair
• Medium blonde hair
• Previously lightened hair
• Grey or white hair
• Previously coloured hair where the selected service is technically appropriate

Remember

Permanent colour does not automatically lighten previously coloured hair.

A professional colourist should determine whether the existing artificial pigment needs to be removed, whether a different service is required, or whether the selected shade is appropriate for the existing canvas.

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Grey Hair & Rich Naturals

Grey coverage is one of the areas where formulation accuracy matters most.

The result can be influenced by:

• Percentage of grey
• Coarseness of white hair
• Natural depth
• Desired target
• Selected shade
• Developer
• Application technique
• Development time
• Hair condition

Do not assume that every Rich Naturals shade will provide identical grey coverage.

For high-percentage grey services, follow the current Wella professional technical instructions for the exact shade and formulation.

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ME+ Technology

Koleston Perfect ME+ uses ME+ technology as part of its colour system.

The technology is associated with reducing the risk of developing a new allergy to hair colourants in people who have not previously developed an allergy to oxidative hair colour.

However, this is not the same as making hair colour allergy-proof or suitable for someone who already has an allergy.

Professional safety remains essential

A person with a known hair-colour allergy should not assume ME+ makes the product safe for them.

Always follow current manufacturer allergy-alert and skin-test requirements.

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Pure Balance Technology

Koleston Perfect also incorporates Pure Balance Technology.

Its role within the colour system relates to managing unwanted metal-related interactions during the colouring process.

This is particularly relevant because metals naturally present in hair can interact with oxidative colour processes.

For professional colourists, this technology is one part of the overall formulation system rather than a replacement for proper consultation and hair assessment.

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Developer Compatibility

Koleston Perfect is designed to be used with the appropriate Wella Welloxon Perfect developer within the professional colour system.

The correct developer selection depends on the technical objective.

For example, a colourist may need to consider:

• Deposit versus lift
• Starting level
• Target level
• Grey coverage
• Hair condition
• Previous colour
• Desired tonal result

Do not select developer by guesswork

Developer percentage and mixing ratio can vary according to the specific technical service.

Always consult the current Wella technical instructions for the exact Koleston Perfect shade and service before mixing.

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Professional Colour Formulation Workflow

A reliable formulation starts before the tube is opened.

Step 1 — Consultation

Discuss:

• Desired colour
• Previous colour history
• Maintenance expectations
• Colouring frequency
• Grey coverage requirements
• Hair condition

Step 2 — Assess the Canvas

Determine:

• Natural level
• Existing artificial colour
• Underlying warmth
• Porosity
• White/grey percentage
• Previous lightening

Step 3 — Define the Target

Identify whether the client wants:

• Cool
• Neutral
• Warm
• Beige
• Pearl
• Golden
• Ash
• Cendre
• A combination of tonal characteristics

Step 4 — Select the Shade

Choose the Rich Naturals shade according to the desired depth and tonal direction.

Step 5 — Select Developer

Use the current professional Wella technical guidance.

Step 6 — Apply Correctly

Sectioning, saturation and application order should be selected according to the service being performed.

Step 7 — Process

Follow the manufacturer's current processing instructions for the selected colour service.

Step 8 — Rinse & Care

Rinse thoroughly and complete the appropriate professional post-colour care routine.

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Professional Tips for Better Results

1. Always assess artificial colour separately from natural hair

Natural hair and previously coloured hair do not behave identically.

2. Consider underlying pigment

When moving lighter or warmer/cooler, underlying pigment plays an important role.

3. Don't confuse ash with neutral

A deliberately cool formulation and a balanced natural formulation have different objectives.

4. Consider porosity

Porous hair may absorb colour differently from healthy virgin hair.

5. Be cautious with highly sensitised hair

Colour selection should never be based solely on the desired shade.

6. Use the current technical chart

Shade numbering and available shades should always be checked against current professional documentation.

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Common Colour Formulation Mistakes

Choosing a shade from the name alone

Two shades at a similar depth can produce significantly different visual results because of their tonal direction.

Ignoring previous colour

Artificial pigment cannot always be treated like natural pigment.

Selecting developer without considering the objective

The developer should support the technical service—not simply be chosen because it is stronger.

Expecting permanent colour to correct every colour problem

Some situations require colour removal, pre-lightening, toning or another professional service.

Applying without an appropriate allergy assessment

Permanent oxidative hair colour requires proper safety procedures.

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Rich Naturals vs Pure Naturals

The two families should not be considered interchangeable. The correct choice depends on the desired final tone and the formulation requirements.

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Rich Naturals vs Other Professional Colour Systems

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Ingredients & Formula Information

Because professional colour formulas can be updated over time and ingredients may differ between shades, the ingredient list printed on the individual product packaging should be treated as the definitive source.

For professional use, check the current packaging before application, particularly when assessing:

• Allergens
• Fragrance components
• Oxidative colourants
• Conditioning ingredients
• Shade-specific formulation differences

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How to Store

For best product management:

• Keep the tube closed until required.
• Store in a cool, dry environment.
• Avoid prolonged exposure to excessive heat.
• Keep away from direct sunlight.
• Do not use damaged or compromised packaging.
• Keep away from children.
• Follow any storage requirements stated on the packaging.

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Safety Information

This is a professional oxidative hair colour product.

Before use:

• Read the manufacturer's current instructions.
• Follow required allergy-alert procedures.
• Use suitable protective gloves.
• Avoid unnecessary skin contact.
• Do not use on irritated or damaged scalp.
• Follow the manufacturer's application instructions.
• Keep away from eyes.
• If product enters the eyes, rinse thoroughly and seek appropriate medical advice if irritation persists.

Allergy warning

ME+ does not mean allergy-free.

It is important not to describe Koleston Perfect ME+ as suitable for people who already have a hair-colour allergy.

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Buying Guide

Which Rich Naturals shade should I buy?

Start with the desired depth and tonal direction, rather than simply choosing the shade with the most attractive name.

Consider:

Current level → Target level → Underlying pigment → Desired reflect → Hair condition → Developer/service

If you are unsure, professional colour consultation is recommended.

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Is 60ml enough for one colour service?

The answer depends on:

• Hair length
• Hair density
• Regrowth size
• Application method
• Service type
• Required saturation

A 60ml tube is a professional colour format, but the amount required for a complete service varies.

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Product Pros

Advantages

• Professional 60ml colour format
• Permanent oxidative colour system
• Broad tonal choice
• Refined natural and blonde directions
• Suitable for customised salon formulations
• ME+ technology within the Koleston Perfect system
• Pure Balance Technology
• Compatible with the Wella professional colour ecosystem

Considerations

• Requires appropriate developer
• Requires professional colour knowledge
• Results depend on starting hair
• Shade numbering is brand-specific
• Previous artificial colour affects results
• Allergy precautions remain essential

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Who Should Consider This Product?

Choose Wella Koleston Perfect ME+ Rich Naturals if you are looking for:

• Professional permanent colour
• Sophisticated natural-looking blonde tones
• Ash, gold, pearl or cendre directions
• Salon-quality colour formulation
• A 60ml professional colour tube
• A colour system suitable for customised formulations

It may be less appropriate if you are looking for:

• A temporary colour
• A direct dye
• A colour-depositing conditioner
• A simple ready-to-use product
• A product that can safely lighten any previously coloured hair

 

PRODUCT SPECIFICATIONS

 

FREQUENTLY ASKED QUESTIONS

1. What is Wella Koleston Perfect ME+ Rich Naturals?

Wella Koleston Perfect ME+ Rich Naturals is a professional permanent hair colour range designed around natural-looking colour with additional tonal nuance. Depending on the selected shade, the collection includes directions such as ash, gold, pearl and cendre. It is intended for use within the professional Wella colour system with the appropriate developer and technical procedure.

2. What size is Wella Koleston Perfect Rich Naturals?

The product is supplied in a 60ml tube, making it a standard professional salon colour format. The amount required for an individual service depends on the client's hair length, density, regrowth and the colouring technique being performed.

3. Is Koleston Perfect Rich Naturals permanent hair colour?

Yes. Koleston Perfect is an oxidative permanent colour system. The final result depends on the selected shade, developer, starting level, existing artificial pigment, hair condition and application procedure.

4. What is the difference between Rich Naturals and Pure Naturals?

Pure Naturals focuses more directly on natural/base colour directions, whereas Rich Naturals provides additional tonal nuance within the natural-looking colour concept. Rich Naturals can therefore be useful when a colourist wants a result incorporating characteristics such as ash, gold, pearl or cendre.

5. Does Rich Naturals cover grey hair?

Certain Koleston Perfect shades can be used in professional grey-colouring services, but coverage depends on the exact shade, percentage and type of grey, formulation and application procedure. Do not assume every Rich Naturals shade provides identical coverage. Always check the current Wella technical guidance.

6. What developer should I use with Koleston Perfect Rich Naturals?

The appropriate Wella professional developer depends on the intended service, starting level and desired result. Developer should not be selected solely from the target shade. Always consult the current Wella technical instructions for the specific shade and service.

7. What does ME+ mean in Koleston Perfect?

ME+ refers to a colourant technology used in applicable Koleston Perfect ME+ shades. Wella describes the technology in terms of reducing the risk of developing a new allergy to hair colourants in people who have not previously developed an allergy. It does not mean the product is allergy-free or appropriate for someone with an existing allergy.

8. Can Rich Naturals be used on previously coloured hair?

It may be used in certain professional colour services, but previously coloured hair must be assessed carefully. Permanent colour does not automatically lighten artificial colour. A colourist may need to consider colour removal, lightening or another technical service before applying the desired shade.

9. What does /1 mean in Wella Koleston Perfect?

Within Wella's shade numbering system, /1 is associated with an ash tonal direction. However, the exact visual result depends on the full shade code, starting canvas and formulation. Professional colourists should use the current Wella shade chart rather than relying on the tonal suffix alone.

10. What does /3 mean?

The /3 tonal direction is associated with gold. Gold can create a warmer, richer blonde character. The final result still depends on the depth, underlying pigment, developer and condition of the hair.

11. Can Rich Naturals create a cool blonde?

Yes, selected Rich Naturals shades have cooler tonal directions such as ash, pearl or cendre. The correct choice depends on the starting level and the unwanted underlying warmth present in the hair.

12. Can I mix Rich Naturals shades?

Professional colourists may formulate with compatible shades when permitted by the manufacturer's technical system. However, the correct proportions depend on the intended result and technical objective. Follow current Wella formulation guidance rather than applying a generic mixing ratio.

13. Is Koleston Perfect suitable for salon use?

Yes. Koleston Perfect is positioned as a professional hair colour system. It is particularly suited to trained colourists who understand consultation, colour theory, developer selection, allergy procedures and oxidative colour application.

14. Is Wella Koleston Perfect ME+ suitable for sensitive scalps?

ME+ technology is designed to reduce the risk of developing a new allergy to oxidative hair colourants in eligible users, but it does not make the product allergy-free. A client with an existing hair-colour allergy should not assume the product is suitable. Follow the current manufacturer's safety and allergy procedures.

15. Where can I buy Wella Koleston Perfect Rich Naturals 60ml?

You can purchase the available Rich Naturals shades through professional beauty retailers and authorised stockists. For customers in Ireland, the UK and EU, check the individual product listing for current shade availability, delivery information and applicable regional purchasing terms.